Getting customers to return to your business and make another purchase is critically important to any successful business. Regardless of which industry you are in, you must be able to quickly increase sales and stand out prominently from the crowd to grab any opportunities that are out there. No matter what’s the quantum of your budget, there are always ways to increase your sales and grow your business. I’ve listed below 10 ideas to increase sales on a tight budget that you can implement right now without needing too much upfront costs.
10 Ideas to Increase Sales on A Tight Budget
(1) Talk to Your Existing Customers
It’s always the case that it’s easier to upsell to an existing customer who is already familiar with your products or services than to sell to a new customer. Because your current customers will already have incorporated part of your products or services into their operations, and they will consider you a trusted partner and be more willing to accept your ideas again.
Listen to them, share their challenges, understand them and see how your products or services can help them. Ensure that you and your team have frequent open communication with your customers to reduce any misunderstandings or frustrations with your business. This will help you to maintain good customer relationship and increase your revenue.
(2) Invest In Staff Training and Culture
“No matter your industry, your employees are your company’s real competitive advantage. They’re the ones making the magic happen – so long as their needs are being met.” So said Richard Branson, entrepreneur.
This is so true because your employees represent your company and your brand, so how your staff carry and portray themselves in front of customers are as important as the actual products or services that you’re selling.
It’s time for businesses to recognize the importance of treating your employees like your most important customers. If you can view the employee experience in the light of a customer experience – service, support, and value – you will be on your way to improving employee morale and engagement and drastically increase your sales.
(3) Integrate Technology Into Your Business
Among these ideas to increase sales, technology is a key element. Technology is impacting every aspect of our life and in business, you should be aware of such technological advances in your industry and integrate it with your operations if possible. Customers should be able to get what they want anytime and anywhere they want it.
If integrating such technology into your business is going to make you another 100 sales in a month and also help save cost by streamlining your processes, be sure that you’re not merely considering it as an option, but a necessity.
(4) Referrals and Testimonials
It makes sense to ask your current customers for referrals and testimonials if they are happy with your products or services. Ask him or her for the names, email or contact number of other business owners who might also be interested in working with you.
Don’t forget to ask for testimonials or a photo of themselves so that you can use them on your website, sales letters or e-newsletters.
(5) Bundle Your Products and Services
Sell your products or services as a package, at a more affordable price than if customers purchase them singularly. As it’s a norm to think of savings when things are packaged together, customers will be more willing to buy your products.
Try to keep your bundle deals as flexible as possible so that if a potential customer feels that he will only use 2 of the 5 products or services that you’ve bundled together, they have the option to change them to something else. Be open to the possibility of aligning with the various needs of your potential customers and your sales will definitely increase.
(6) Launch a Promotion for a Limited Time Only
This may not work on higher-end, luxury products or services but discounting your products or services is an avenue to increasing sales dramatically. Depending on what you’re selling, giving a small discount can make it more attractive to potential customers who may just make a purchase. Just remember to state your promotion’s start and end date clearly to avoid customer complaint and displeasure.
(7) Use Social Media
Using social media to promote your business is nothing new, but often, marketers or entrepreneurs are just pushing out content on their Facebook or Instagram without any thought process.
Try looking at your products or services from the viewpoint of your potential customers, and see how differently you would write your copy or tweak your image or design. Use these platforms to create a personal touch – show your customers how your business operates in the backend, show what’s happening in your community, selectively use testimonials to create positive vibes about your products or start a viral contest by giving away something valuable to engage your fans. You may even explore ways to engage a few influencers as it could just increase your sales quickly.
If your business is more visually-oriented, you might want to consider using Instagram. Here are 60 ways that you can reach out to your audience using one of the most popular social media platforms around. You can also use Pinterest in this case.
It’s a fine balance between using the best quality ingredients or materials for your products or services while still selling at a price that your customers are happy to pay. Ensure that you sit down with your team to brainstorm on an appropriate pricing model that’s able to cover your operating costs while achieving a good profit margin to sustain the business in the long run.
It might be good too, to test the pricing on a small group of customers or potential customers and ask them about the price range that they will be willing to pay for your products or services.
(9) Going Local
If you have a local community to sell to, leverage on that and explore what are the channels to reach them. Such marketing activities can bring your brand awareness and potential sales increase.
For example, if your potential buyers live in a particular location, are there any billboards or banners that you can place, Facebook ads that you can buy or letterbox drops that you can do?
(10) Get On Google My Business!
An important step in any local SEO strategy is to claim, verify and get listed on Google My Business and Google Maps (if your business has a physical location). The Google Maps function which used to be separated, is now part of Google My Business.
Getting listed digitally can give your business added visibility locally and bring you more sales. If you’re an established business, chances are your business is already on Google My Business and all you have to do is to claim it. If you have more than one business location, for instance, you do have to manually add that in.
The listing is free for legitimate businesses and you can claim your Google My Business here.
I hope you’ve enjoyed these 10 ideas to increase sales, and can use them for your business. Let me know if it helps, by dropping me a quick mail!
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