Last updated on October 24th, 2022 at 02:14 pm
Content marketing is the new buzzword and it is definitely an excellent way to get your audience talking about your products, services and brand. It is also a great way to engage your customers and create a community of raving fans. But how do you get fresh content marketing ideas for your business? Whether it’s blog posts, videos, infographics, memes, or Instagram Stories, it is not easy to create content. The reason why so many businesses, be it small or big, struggle with content creation is because they are unable to view this as a long-term plan, or develop a proper strategy to follow it strictly month by month. It is not a one-man, short-term project, but rather, it is a departmental, or even company-wide, long-term project. You need to appoint someone experienced to lead the content team, develop a concrete content marketing plan, and execute the content process smoothly.
It is therefore important to have a goal before you start so that you can prioritize your efforts to achieve the biggest impact and results. Ensure that you and your team understand why you are creating content, and whether it is simply to drive traffic, engagement or leads, or you have larger objectives such as sales and revenue. Determine key metrics you should track too, so that you can measure your content performance and tweak your strategy if needed.
Stay up-to-date with Google Trends for fresh content marketing ideas, and to be able to create content that resonates with your audience, you should also consider factors that are outside your industry or niche. Listen to your customers – what are they talking about? Will what is happening socially, economically or politically affect them? Read up on existing successful content marketing case studies – this could be those of your partners or even competitors, and think of what you can do for your own business (but be original, do not copy!).
But if you’re new to content marketing, where should you start? What kind of content should you create? Here is a list of 105 content marketing ideas that will inspire you to try content marketing as a lead generation tool for your business. Pick a couple of them, mix them up and think about how to create content that is beneficial for your audience. Download a free digital copy above or on my Linkedin, or if you prefer, you can also purchase a printed copy here.