Content marketing is the new buzzword and it’s an excellent way to get your audience talking about your products, services and your business. It is also a great way to engage your customers and create a community of raving fans.
But whether it’s blog posts, videos, infographics, memes, or Instagram Stories, it is not easy to create content. The reason why so many businesses, be it small or big, struggle with content creation is because they are unable to view this as a long-term plan, or develop a proper strategy and follow it strictly month by month. For a start, you need to delegate someone to lead the team with a concrete content marketing plan, and then the content process will flow smoothly. Have a goal, and be original. Expand on existing success cases – this could be those of your partners or even competitors. Expand but definitely, it’s a no-no to just copy.
But if you’re new to content marketing, where should you start? What kind of content should you create? Here is a list of 105 content marketing ideas that will inspire you to try content marketing as a lead generation tool for your business. Pick a couple of them, mix them up and think about how to create content that is beneficial for your audience. Download a free high resolution digital copy here or if you prefer, you can also purchase a printed copy here.