Last updated on November 1st, 2023 at 10:05 am
Producing high-quality written content for your business can be a challenging task, especially when it comes to finding the right talent. Whether you require blog posts, product descriptions, or marketing copy, hiring skilled freelance writers in Singapore can help ensure that your message is communicated effectively.
There are several benefits to using freelance writers in Singapore. Singapore is known for its talented pool of writers, who possess excellent language proficiency and a keen understanding of the local market. English is also the lingua franca in this country due to British rule of Singapore, and was made the main language upon its independence. English is the medium of instructions in Singapore schools, formal settings such as work, government departments and the courts.
In addition, if your products and/or services target the local population, it is even more critical for you to hire a local writer. Having content written by a writer who is familiar with the local market and culture can help you better connect with your audience and establish your brand in the region. With high-quality content, you can build credibility and trust with your audience, which can translate into increased leads and sales for your business. Overall, investing in freelance writers in Singapore can be a valuable asset to your business’s content strategy. Here are some of the best places to find them.
The Secret to Finding High-Quality Freelance Writers in Singapore
(1) Look for High-Quality Articles in Your Niche
Consider the websites, magazines, newspapers, forums, or social media platforms, such as Linkedin, Reddit or Facebook groups, that you typically read or follow for your business or work. Look for articles that resonate with you and take note of the writers behind them. Reach out to each writer to see if they would be a good fit for your needs. In particular, Linkedin can be an excellent resource for finding writers within your network. You can see if any of your connections have endorsed them or worked with them before.
If you cannot locate any relevant articles, you can use tools such as BuzzSumo, ContentStudio, or Ahrefs to search for excellent content that has been shared numerous times in your industry. These tools can help you identify potential writers who have a proven track record of producing high-quality content in your niche.
(2) Using the Search Engines
To expand your search for quality freelance writers in Singapore, try using different sets of keywords or broader terms like ‘freelance writers,’ ‘freelance writers Singapore,’ or ‘freelance writing Singapore’ when conducting a search on Google or Bing. By using various keywords, you can access a wider pool of writers and increase your chances of finding the right fit for your business.
It is also worth noting that unexpected results can sometimes lead to discovering great writers. So, don’t be afraid to explore beyond your initial search criteria and be open to considering writers who may not have appeared in your original search results. By being flexible and willing to think outside the box, you may be able to find a talented writer who can provide valuable contributions to your content strategy.
(3) Ask for Referrals
An effective and simple approach to finding quality freelance writers in Singapore is to ask your friends, relatives, or colleagues. It’s likely that someone within your network, particularly those who work in your industry or the marketing sector, knows of a skilled writer they can refer you to.
Getting a recommendation from someone you trust can save you time and effort in searching for a suitable writer, and it also provides a level of assurance that the writer comes with a positive recommendation. Your contacts may have already worked with a talented writer and can vouch for their quality, reliability, and professionalism.
(4) Check Out Singapore or Global Directories
Another option to find freelance writers in Singapore is to check out local directories that may list writers. Popular Singapore directories such as Yelu.sg, Times directory, Hotfrog and Kompass may have a section dedicated to freelance writers.
In addition to local directories, you can also explore global directories or niche directories that list writers. Websites such as Yelp, Yellow Pages, Houzz, Craiglist and Doctor can be a good source to search for freelance writers in Singapore.
Niche directories, in particular, can be helpful as they cater to specific industries, making it easier to find writers with expertise in your niche. For example, if you’re in the healthcare industry, directories like Doximity and Healthgrades can provide access to medical writers who have experience writing for the healthcare sector.
By using a combination of local, global, and niche directories, you can expand your search for freelance writers in Singapore and identify a wider range of candidates who may be suitable for your business.
(5) Spy On Your Competitors
An effective way to find quality freelance writers in Singapore is to conduct competitor research. Check out the websites, blogs, and social media accounts of your competitors and see if they have any content that’s getting a lot of engagement in terms of shares, comments, or likes. If so, take note of the writer behind that content and see if they are available for hire.
By identifying writers who have produced successful content for your competitors, you can gain valuable insights into the type of content that resonates with your target audience. These writers have already demonstrated their ability to create compelling content that drives engagement, making them a valuable addition to your team.
However, do not copy your competitors’ content but instead, use their content as inspiration to create unique content that resonates with your audience. By hiring a writer who has experience creating successful content in your industry, you can gain a competitive advantage and improve your overall content strategy.
(6) Networking Events
Networking events and meetups can also be a great place to find good freelance writers in Singapore. Many writers attend these events to meet new people and expand their client base. Professional events for entrepreneurs and networking meetup events are excellent avenues for finding writers who are actively looking for work.
Attending meetups within your industry can also help you find specialist writers in your niche. For example, if you’re in the healthcare industry, attending healthcare-related meetups can help you connect with writers who have experience writing in this industry. Similarly, if you’re in the fintech industry, attending blockchain or cryptocurrency meetups can help you connect with writers who have experience writing about these topics.
(7) Freelance Websites
Another option to find freelance writers in Singapore is to use freelance websites such as Upwork, Textbroker, WriterAccess, Guru, Contently or AllFreelanceWriting.com. These websites offer a vast pool of freelance writers from various backgrounds and with different skill sets.
When using these platforms, it’s essential to be careful and selective in your hiring process. Look for writers with high ratings and positive reviews from previous clients. Check their portfolios and writing samples to ensure that their writing style aligns with your brand’s voice and tone.
To avoid any potential issues, consider paying for a trial sample writing first before committing to a long-term project. This way, you can ensure that the writer meets your expectations and produces high-quality content.
Overall, freelance websites can be a great source of freelance writers, but it’s crucial to do your due diligence and carefully vet potential candidates before hiring them.
Important Questions to Ask Your Writer
Finally, if you’re going through your list of prospective freelance writers, here are some questions that I’d recommend you ask.
- What is your writing process?
- How do you do your research?
- How long does it usually take you to write an article?
- How many rounds of revisions do you allow?
- What is your cost like per article or per project?
- Do you have any writing samples?
- How do you promote the content?
Once you’ve found a potential freelance writer, it’s essential to ensure that they can deliver high-quality content consistently. One way to do this is by asking them to create a few articles first before committing to a long-term project. This trial period will allow you to assess the writer’s writing style, quality, and ability to meet deadlines. If everything goes well, you can continue working with the writer on a long-term basis. However, if you’re not satisfied with their work, it’s better to move on to the next writer on your list and repeat the same process.
Remember, quality writers who can help drive traffic and leads to your business usually come at a premium price. However, it’s worth investing in a good freelance writer who can deliver high-quality content consistently, rather than using cheaper writers who produce poor quality content with no results. This will also help you maintain consistency in your branding and content, which is crucial for building your business’s reputation over time.
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You should not compromise on high-quality content or an experienced writer, as doing so can have a detrimental impact on your brand. For high-quality, SEO-optimised and result-oriented content writing, get in touch with me for a non-obligatory quote at +65-9622-8824 or bei@beithoven.com.
Bei, a bilingual (English/Chinese) Singapore content strategist, has over 20 years of experience in marketing for small businesses. She mostly writes about China marketing (Chinese market marketing), content marketing, SEO, GenAI, metaverses, and social media.