According to various research, businesses that use inbound marketing such as content marketing as part of their strategy experience lower their cost per lead by as much as 50% more than traditional marketing-led businesses. The most important driver of your inbound marketing strategy should definitely be content marketing, or more specifically elements of it that include blog articles, videos, social media content, ebooks, infographics, case studies, email messages, gifs, interviews and so on.
The focus of my business is always to help you grow your business. My global and Singapore content marketing solutions include the following strategy to help you achieve your inbound goals.
Global and Singapore Content Marketing Strategy
6 Components of Global and Singapore Content Marketing Solutions
(1) Global and Singapore Content Marketing Objectives
You may just want to dive straight into content production but do remember that it’s important to have a sound content marketing strategy first to get a better understanding of where your business currently stands, and what you need to do to get to where you want to be.
What I can do for you includes:
- Development of your content marketing objectives and goals.
- Development and evaluation of your buyer personas, so that I can use it as a guide to map out the direction of your content marketing strategy.
- An audit of your existing content, and what I can do to improve them, repurpose them or what kind of new content I can create.
- Mapping out a content marketing editorial calendar to organize my strategy among the website’s blog, your social media, email newsletters and so on.
(2) Content Creation
My global and Singapore content marketing solutions also include content creation, which can deliver one of the greatest returns that you can get from inbound marketing, and help you ensure that whatever is produced is authentic and aligned with your goals.
I will base my strategy on your business nature and industry, though it could involve a strong combination of blog articles, social media messages, infographics, or email strategy.
(3) Content Optimization
Creating useful and suitable content for your audience is only one part of content marketing. Content also needs to be optimized in order for it to help you generate leads for your business.
I help my clients increase visibility and conversions by utilising a strategy of keyword research, SEO best practices, user analysis and competitive insights.
(4) Content Promotion
A content promotion strategy is also needed to help your content get into the hands of your audience. Many businesses do not realise that after creating content, they need to spend time promoting it in order for that piece of content to be effective.
I help my clients with an analysis of your current distribution channels, as well as your competitors’ distribution channels. Finally, I decide which are the outlets that will likely help you generate the greatest return with the amount of time and budget you have. Usually, distribution channels could include emails, social media or influencers.
(5) Content Maintenance
Maybe you’ve an article that you had published some time back that’s still driving a huge amount of traffic to your website. That piece of content needs to be updated with new images, refreshed with new text or links to cater to your visitors because if they do not get the updated information that they want, they will leave unsatisfied. Also, it is important to always update content because the search engines love fresh content.
Based on your objectives and goals, such a content maintenance should be done at least once or twice a year, and prioritized based on which pages on your website you need to refresh first.
(6) Content Reporting
One last component of my global and Singapore content marketing solutions is content reporting. I will provide you with just the right amount of statistics that you need to make amendments or adjustments to your content marketing strategy to ensure it aligns with what’s working and what’s not.
This ties back to the creation of your global and Singapore content marketing objectives and goals – is it traffic generation, increasing your fans engagement on social media or increasing registration to your events, for instance? This will help me identify meaningful key performance indicators, set goals based on them and generate an appropriate report at the end of every campaign.
Here are more of what I can do and what I’ve done for clients.