Marketing psychology, or consumer psychology that is applied to marketing, as some calls it, is the act of anticipating buyer behaviour by understanding the cognitive biases of human beings. Consumers are often irrational and emotional, making decisions based largely on these innate biases.
One key element of being a great marketer is to understand how (and why) our prospective customers or current customers think and act the way they do. For example, what makes your customers take action? Why do they choose to buy your competitors’ products or services instead of yours? How can you get them to purchase from you instead?
Besides letting you map an effective business and marketing strategy, understanding marketing psychology is important to the content marketing and social media strategy of your business. One of the objectives of understanding marketing psychology is also to gain an edge over your competitors by understanding your customers more than they do, and having the sensitivities to cater to their requirements. There could sometimes also be unexpected marketing opportunities if you attempt to understand how the human mind works.
To help you attract, convince and convert more prospects with your marketing, I’ve painstakingly compiled the top 20 best marketing psychology principles that you can use to improve your marketing campaigns. Over the years, many successful marketers have used these strategies to great effect, and you can too! By always checking against this infographic each time you plan your strategy, you can learn how each of these principles influences consumer behaviour, and incorporate them into your larger marketing strategy, or use them to improve your marketing campaigns, hence driving leads and sales to your brand.
Need additional resources on marketing psychology? Here’s an amazing list of resources from Neil Patel.