Website speed (and page speed) is now one of the most critical organic ranking factors on Google and other search engines. The faster your pages load, the more times Google can crawl your website.
Indirectly, website speed can also affect your organic ranking, either by the increase in bounce rate or a reduction in dwell time. Addressing loading times of your website and pages improve your search engine organic rankings, your user experience and your conversion rates, so why not do it now?