Using a Customer-centric Innovation approach, we’ve designed a 4-topic programme which will help both leaders­ and individuals to explore and develop an innovation strategic roadmap through a deep understanding of the 9 building blocks of business model innovation to create, offer, and capture value.

This 4-day programme (4 modules over 3 weeks) is ideal for anyone seeking to drive innovation through design thinking, leverage customer-centric approaches to solve problems and create value in whatever role you are in.

PROGRAMME OUTLINES

CREATING VALUE PROPOSITION THROUGH CUSTOMER­ CENTRIC DESIGN APPROACH

In this programme, we will explore how to engage stakeholders through Design Thinking tools and methods and ultimately, equip you with skills that will help you visualise ideas and techniques to enable ideas to be tested and iterated and eventually create more successful, people-centred outcomes that will benefit individuals, businesses and society as a whole.

BUSINESS MODEL CANVAS (BMC) – A FRAMEWORK & TOOL FOR BUSINESS OWNERS

As the business environment continues to be shaped by the many changing parameters (from customer demands, to fulfillment, to how resources can be better utilised), leaders must continue to review, re-evaluate, and re-strategise to keep your businesses relevant. The BMC is the perfect framework and tool here as leaders can use it in a structured and systematic manner to help uncover gaps / discover opportunities before formulating strategies and plans to address these.

CUSTOMER & BRAND ENGAGEMENT – IMPLEMENTING THE FUTURE OF BRANDING AND COMMERCE

Customers today are presented with many choices. Companies have to innovate both their branding as well as customer engagement strategies to stay relevant. This programme will introduce the evolution of branding and customer engagement from brick and mortar to online presence and how to be effective in the various channels.

TAKING IDEAS TO MARKET QUICKLY WITH LEAN CANVAS

Today many businesses are getting disrupted because companies are not fast enough to respond with a new product quickly. Many new ideas are wasted because the innovator or the creator was not able to articulate the value clearly. Speed of Learning is the New Competitive Advantage. If we are not fast enough to test and try new ideas fit for commercialisation, we will not survive in the new era of business model innovation and disruption. This programme provides some basic playbooks and frameworks, under the umbrella of the Lean Stack Model, which helps the businessman or companies to articulate new ideas, test and validate them and bring them to market quickly

WHAT YOU WILL LEARN

  • Apply the design thinking approach to innovation.
  • Introduce the BMC framework to business owners and how they can use it as a tool to review, re-evaluate, and re-strategise their current business model.
  • Relook at the branding strategy, have an overview of the ecommerce trend as well as product trends.
  • Learn how to develop implementable innovations and ideas for today’s business and future businesses.

TRAINING METHODOLOGY

The programme will include an intensive hands-on experiential workshops. The principal idea is to apply the methods and techniques learned to develop innovative intervention plans and their corresponding strategic implementation roadmaps.

WHO WILL BENEFIT

Designed for leaders and senior executives including CEOs, MDs, VPs, Senior Partners, Senior Executives in not-for-profit organisations, owners of family businesses and any individual and PMET feeling tremendous pressure to maintain high level of performance despite the current challenging business climate.

 

PROGRAMME DETAILS

MODULE 1: CREATING VALUE PROPOSITION THROUGH CUSTOMER ­CENTRIC DESIGN APPROACH
Oct 20 | 9am – 5pm

MODULE 2: BUSINESS MODEL CANVAS (BMC) ‑ A SCIENTIFIC BUSINESS FRAMEWORK & TOOL FOR GROWTH
Oct 22 | 9am – 5pm

MODULE 3: CUSTOMER & BRAND ENGAGEMENT
Oct 27 | 9am – 5pm

MODULE 4: TAKING IDEAS TO MARKET QUICKLY WITH
LEAN CANVAS

Nov 2 | 9am – 5pm

VENUE:
SIM Management House, 41 Namly Avenue,
Singapore 267616

*4 modules will span over 3 weeks (7 hours per class)

PROGRAMME FEES

DescriptionFee
Full Programme Fee/Person S$3,000
Fee after 90% subsidy S$321 (inclusive of 7% GST)
Fee Payable after successful SkillsFuture Credits Claims S$0.00
Absentee Payroll (Absentee Payroll @ S$10 per training hour) 28 training hours x S$10 = S$280

HOW CAN I GET FUNDING

COURSE FEE SUBSIDIES

90% course fee funding by SSG training grant.

ELIGIBILITY FOR SKILLSFUTURE CREDITS

Singapore Citizens aged 25 and above. Applicable to self-sponsored individuals.

ELIGIBILITY FOR ABSENTEE PAYROLL FUNDING

Employers can defray the manpower costs incurred when they send their employees for skills training during working hours.

MODULE 1

CREATING VALUE PROPOSITION THROUGH CUSTOMER­ CENTRIC DESIGN APPROACH

In this programme, we will explore how to engage stakeholders through Design Thinking tools and methods and ultimately, equip you with skills that will help you visualise ideas and techniques to enable ideas to be tested and iterated and eventually create more successful, people-centred outcomes that will benefit individuals, businesses and society as a whole.

LEARNING OUTCOMES

  • Develop a basic understanding of Design thinking process and its application
  • Apply design methodologies to identify opportunities, frame the approach, ideate, prototype and test.
  • Inculcate creative and innovative mindsets, critical thinking, analytical skills and their application to real-life problem-solving and decision-making situations through design methodologies

PROGRAMME OUTLINE

  • Overview of Design Thinking
  • Empathise – Know Your Customers
  • Define – Framing Your Approach
  • Ideate & Prioritise – Force a Large Number of New & Unusual Possibilities
  • Prototype, Test! – Create a Solution, Share It and Get Feedback!
    Plotting Your Value Proposition
  • Overview of Business Model Canvas

MODULE 2

BUSINESS MODEL CANVAS (BMC) – A FRAMEWORK & TOOL FOR BUSINESS OWNERS

This one-day workshop aims to introduce the BMC framework to business owners and how they can use it as a tool to review, re-evaluate, and re-strategise their current business model. This can then be done as regularly as is needed to stay relevant, or as part of scenario planning to stay ahead of the curve.

LEARNING OUTCOMES

  • Better understand your customers and why they buy from you
  • Assess your communications and delivery channels
  • Identify how and what your resources are being used for
  • Have better clarity on your revenue streams and business costs
  • Identify gaps and opportunities that you can prioritise and address

The BMC is also a visual representation of your business that you can continue to use and update, and as a tool to explain what your business is all about to your employees and how their roles are instrumental to your business growth.

PROGRAMME OUTLINE

The programme will cover the following 9 segments, the introduction of each will take between 10 to 15 minutes:

  • Customer Segments
  • Value Propositions
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partners
  • Cost Structure

MODULE 3

CUSTOMER & BRAND ENGAGEMENT

As the business environment continues to be shaped by the many changing parameters (from customer demands, to fulfillment, to how resources can be better utilised), leaders must continue to review, re-evaluate, and re-strategise to keep your businesses relevant. The BMC is the perfect framework and tool here as leaders can use it in a structured and systematic manner to help uncover gaps / discover opportunities before formulating strategies and plans to address these.

 

LEARNING OUTCOMES

  • Have better understanding of the trends of ecommerce
  • Formulate better online strategies as a result of the knowledge
  • Understand how the digital customer behave

PROGRAMME OUTLINE

• Overview of E-commerce Industry
• Ecommerce trends in various countries
• Product trends in various countries
• Understanding the digital consumer

MODULE 4

TAKING IDEAS TO MARKET QUICKLY WITH LEAN CANVAS

Today many businesses are getting disrupted because companies are not fast enough to respond with a new product quickly. Many new ideas are wasted because the innovator or the creator was not able to articulate the value clearly. Speed of Learning is the New Competitive Advantage. If we are not fast enough to test and try new ideas fit for commercialization, we will not survive in the new era of business model innovation and disruption. This program provides some basic playbooks and frameworks, under the umbrella of the Lean Stack Model, which helps the businessman or companies to articulate new ideas, test and validate them and bring them to market quickly.

LEARNING OUTCOMES

  • Use the Value Proposition Canvas and Personas to articulate the Problem – Solution Fit clearly
  • Articulate their idea on a Lean Canvas in a clear and consistent way
  • Develop the Customer Factory Blueprint based on Market Size and Traction Model
  • Identify their 10X Growth Strategy
  • Highlight the riskiest assumptions in their plan
  • Articulate a low fidelity prototype (MVP) for testing customer product fit
  • Develop a Validation and Experimentation Plan
  • Pitch their Lean Canvas Model to stakeholders to move forward in their idea implementation

PROGRAMME OUTLINE

  • Participants will learn how to model their new ideas, prioritize the riskiest assumptions and systematically test their business model.
  • They will be introduced to the Lean Model Canvas which will help them communicate and articulate their new business ideas clearly and concisely to others so they can get behind it
  • They will also be able to test their business idea using the Customer Factory and Traction Model even before they go start their project.
  • To be able to pitch their new idea clearly and concisely using the Lean Model Canvas.

Industry Experts

Jason Khiang

Jason is currently the course chair of Diploma in Design in Ngee Ann Polytechnic and Co-chair of etc lab of School of Design and Environment in Ngee Ann Polytechnic. Prior to joining Ngee Ann polytechnic, Jason has designed products and experiences with companies such as Scanteak, Kohler, Nestle, Loreal, Nestle, Techtronics industries and has commercialized more than 50 designs. He is the award recipient of Public Sector Transformation and IF, Red Dot awarded by IDSA. Jason has also won twice the School teaching award from Ngee Ann Polytechnic. Jason holds an MBA from Jiaotong University and a Bachelor (Hons) in Industrial Design from University of New South Wales.

Chee Kong Boey

Kong Boey is presently a senior lecturer with Product Design & Innovation Course from School of Design & Environment, Ngee Ann Polytechnic. Previously, he has worked with Philips Singapore as well as various design and manufacturing companies, primarily in consumer electronics and telecommunication product design. Kong Boey has been involved in industrial design consultancy work and co-founded a tech startup which has evolved into an MVNO zero1. He is the award recipient of Public Sector Transformation and has also won the School teaching award from Ngee Ann Polytechnic. He studied Industrial Design in Melbourne Institute of Technology RMIT.

 

Ang Chee Keng, Don

Don is currently the senior manager for both Diploma in Design and Product Design & Innovation. He has been curating industry collaboration projects between Product Design students and the industry partner, and have successfully commercialised student’s projects along with identified industry partners. Prior to joining Ngee Ann Polytechnic, Don has worked in various SMEs companies as a designer in both product & mechanical design. He holds a Bachelor in Industrial Design from University of New South Wales and a Diploma in Mechanical Engineering from Ngee Ann Polytechnic.

Felix Tan

Felix co-founded Singapore’s 1st internet company, SilkRoute Holdings in 1995 and its subsidiary, ECNet, in 1996, attracting venture funding totaling US$72.5 million, including US$25 million from Mr Richard Li of Pacific Century Cyberworks. He also helped manage a US$20 million e-commerce fund under SilkRoute Capital (funds from NSTB (now A*Star) and private investors) to invest into B2B technology startups in 1999.

Felix’s involvement in the SME space deepened significantly from 2010 where he conducted leadership and management training for top-to-mid level management staff of many Singaporean SMEs in areas like strategy, negotiation, innovation, sales, customer service, and conflict management as a free-lance trainer/consultant. 

Ng Tiong Gee

Tiong Gee is currently the chairman on both Yellow Pages Pte Ltd and Yellow Pages Singularity Pte Ltd, Tiong Gee’s wealth of experience in the infocomm technology sector has brought new light and direction for the Yellow Pages brand in Singapore. He has held senior positions in both IT and human resources in Resorts World Sentosa, United Test and Assembly Center Ltd, and STATS ChipPAC, with over 30 years of experience in these fields. He is also currently the lead independent director of Pacific Radiance Ltd.

Mohan Mirwani

Mohan is the CEO of Think Quick Private Ltd. He is a coach, trainer, mentor and consultant in Continuous Innovation, Entrepreneurship, Intrapreneurship and Lean Methodologies. He is a certified Lean Stack Coach. He is also an Adjunct Lecturer in Essec Business School teaching Entrepreneurship and Innovation Management to both postgraduates and undergraduates and an Adjunct Lecturer in SIM’s Training Faculty. For the last ten years he was the COO of Treknology Bikes, where he was responsible for the implementation and the digital transformation of all the processes and IT hardware and software in the company. He has worked in Corporates, Government Agencies, SME for the last 35 years and now he runs his own company.

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Should you have any enquiries, please contact Esther Tong on 6248 9449 or email: esthertong@sim.edu.sg.

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