Businesses worldwide are leveraging aggressively on western social media such as Facebook, Instagram, YouTube and Twitter to reach new customers. But one country is unique – China, because such western social media are banned there. This is because the Chinese government is increasingly clamping down on internet freedom, and blocking many such popular social media websites.
This makes it difficult for businesses to operate in China. But what if you really need to achieve a presence in the country? In order to do business in China, there are several alternative social media platforms that businesses like yours can use to reach out to the native Chinese living in China, or Chinese consumers living in other countries, most of whom, although have access to western social media, still use their native social media platforms due to familiarity and habit.
Although these native Chinese social media platforms may not be exactly the same as Facebook or Instagram, for instance, they certainly share many similar features, such as the ability for you to share news and updates on your lives, post videos and images, live stream or run advertisements for products and/or services.
Among all the Chinese social media platforms in China, WeChat continues to dominate the social media sphere in China, although up and coming platforms such as Xiaohongshu, or Little Red Book (RED) and Douyin have been continuing their rise to popularity over the last few years. The Chinese are also keen video users, with more and more of them watching short videos on platforms such as iQiyi, Youku and Bili Bili.
Through many months of research, I have put together the most comprehensive infographic that you will be able to find on the top social media channels in China, plus a detailed comparison between them. You can download a copy below. If you need a high resolution copy, please get in touch with me at email@example.com.