Beithoven - Content Strategist (English/Chinese)
for Small Business Growth
Industries I've Served
EDUCATION/Saas
9 Years of experience
Leisure/Tourism
9 Years of experience
F&B
5 Years of experience
Click here for more information.
Singapore-Registered Business (UEN: 53368250M) | Vendors@gov.sg and Peppol-Ready
To ensure a smooth workflow, payment in full is required before I start on any project
(except for Singapore government organisations/agencies).
"Finding the right marketing support can be challenging—digital agencies are often expensive, and freelancers may not always be reliable. With over 20 years of experience, I offer a balanced solution—delivering dependable, effective results that some agencies have even sought advice on. To-date, I've created 300+ top-ranking English/Chinese articles and visual content on Google and other search engines."
A bilingual (English/Chinese) content strategist from Singapore, I have worked with businesses and agencies worldwide—from Singapore and the U.S. to the UK and the Middle East—since 2017, helping them create effective marketing strategies and grow through the power of purposeful, audience-led content. While my experience is diverse, I have a particular passion and expertise in helping small businesses.
I have the ability to plan and manage the full spectrum of digital and physical content in English and Chinese, including social media posts, blog articles, infographics, e-books and print brochures, taking into consideration how your content will be perceived by both algorithms and audiences. I am committed to developing out-of-the-box content ideas and strategies to generate optimal results for my clients at the lowest possible cost.
My skills and experience are also complemented by the best SEO, content optimisation and social media tools, which ensures that your content ranks higher than your competitors on search engines and AI tools.
(1) Marketing Diagnosis and Strategy Development – Planning & Development of Brand & Marketing Strategies
I specialise in providing comprehensive brand and marketing analysis and strategic guidance. By evaluating your existing strategies and activities, I can pinpoint areas that require transformation to unlock untapped growth opportunities. My educational background in economics, accounting, business, marketing, and investments further equips me with the expertise necessary to excel in these domains. Some brand and/or marketing strategies/campaigns that I can work on include:
- Investor Pitch Decks
- Digital Marketing Strategies
- Brand Strategies
- Content Marketing Strategies
- Social Media Strategies
- Chinese Marketing Strategies
- Mascot Marketing Strategies
For an initial discussion, please get in touch with me.
(2) Content Creation for Blogs, Websites, Social Media, Email Marketing Campaigns, Metaverses and Physical Marketing Materials
As a native English speaker and writer who is also bilingual in Chinese, I specialise in creating SEO content for websites and blogs in both languages. I also have experience in designing engaging content for email marketing campaigns, metaverses and various social media channels including but not limited to Linkedin, Instagram, Little Red Book/RED (小红书), WeChat (微信), Weibo (微博), Twitter, Pinterest, Quora, and TikTok/Douyin (斗音).
As an experienced marketing designer, I can also design tangible marketing materials such as brochures, magazines, leaflets and banners, print advertisements, sales letters, direct mailings, and educational materials.
Using a legit method that I’ve devised, I can help you:
- Plan and execute a strategy and/or an editorial calendar for your blog, email newsletters, social media and other marketing channels to reach targeted prospects and buyers with strong purchasing power.
- Maintain a consistent brand image and voice and increase brand awareness.
- Save considerable amounts of money by developing highly engaging and shareable micro-content such as infographics, textual discussions, images, memes, gifs, contests, quizzes, etc, limiting your spend on extra resources.
- Achieve up to 60% growth* on your blog traffic, social media platforms and email marketing engagement monthly.
- Bilingual marketing professional with more than 20 years of experience (brand management, research, editorial and magazine publishing, TV, print & radio advertising, events, PR, digital marketing)
- Published author of 4 English guidebooks in Singapore
- Digital marketing coach and trainer in Singapore who specialises in SEO (Skillsfuture claimable), WordPress and eCommerce training
- Master in Mass Communications (Nanyang Technological University, Singapore)
- Bachelor of Science (Economics) Hons (London School of Economics & Political Science, University of London)
- Diploma in Professional Photography (New York Institute of Photography)
- Advertising on Linkedin (Linkedin)
- Advertising on YouTube (Linkedin)
- Google Ads (AdWords) Essential Training (Linkedin)
- Digital Marketing Fundamentals (Google)
- Google Analytics 360 Certification (Google)
- Google Analytics for Beginners (Google)
- Advanced Google Analytics Certification (Google)
- Google Analytics Individual Qualification (Google)
- Google Data Studio Certification (Google)
- Google Tag Manager Certification (Google)
- Google Ads Apps Certification (Google)
- Google Ads Display Certification (Google)
- Google Ads Search Certification (Google)
- Google Shopping Ads Certification (Google)
- Google Ad Manager Certification (Google)
- Google Ads – Measurement Certification (Google)
- Google Ads Video Certification (Google)
- Search Ads 360 Certification (Google)
- Google Creative Certification (Google)
- Google Campaign Manager (Google)
- Display & Video 360 Certification (Google)
- Certificate in Social Media Marketing (Hubspot Academy)
- Certificate in Email Marketing (Hubspot Academy)
- Certificate in Inbound Marketing (Hubspot Academy)
- Certificate in Growth-Driven Design (Hubspot Academy)
- Foundations of Everyday Leadership (University of Illinois, US)
- Kahoot! Certified for Schools (Kahoot!)
• Build & implement a branding/marketing strategy and/or investor pitch deck for their business
• Plan, create & manage a monthly SEO content strategy
• Plan, develop & manage an integrated social media marketing plan for all your social media platforms
• Manage marketing functions while recruiting for a permanent role or covering long leave, or manage your team as an on-demand, fractional CMO (chief marketing officer)
• Support them (marketers) behind-the-scene as their consultant when they need help putting together a strategy or need a 2nd opinion (strict confidentiality will be ensured).
I draw weird stuff, sometimes attempting to take things apart visually and reconstructing them in different ways. This gives birth to an eclectic mix of objects, people, animals, lines and shapes on multiple pieces of digital canvas (Instagram@beithoven).
You might want to check out some of my stuff here.
A SaaS enthusiast and beta tester, I use an arsenal of professional, AI-driven SaaS tools from proposals, CRM, email marketing, work approval, research and content creation, analytics and reporting to invoicing and bills.
This ensures that your business gets the best quality content and the most accurate analytics and reportage on the performances of your social media channels according to your goals. Insights are then used for future decision making, leading ultimately to a better ROI.
I mainly write about marketing strategies for small business growth on my blog and social media, covering topics that I’m very passionate about such as China marketing (Chinese market marketing), content marketing, SEO, GenAI, metaverses, and social media.
I also write on Medium and Blogspot (metaverse game reviews).
If you’re interested to learn more about how to grow your small business using content, join me here:
I am the key driver behind all your strategies and content, but when there is a need for added expertise, I work with a small team of trusted programmers/VAs to manage your marketing and brand so you are guaranteed the attention and professionalism you need.
As I strive to perfect my craft further, I aim to become the content marketer of choice for small businesses.
Find out more about what I do here.
For a quotation, please send me an email at bei@beithoven.com.
Note for all prospects and clients: As I work virtually, I only communicate through Zoom, Microsoft Teams, Google Meet and/or WeChat/WhatsApp chat. The first project discussion after our confirmation of project is free-of-charge, and is to be carried out strictly through email, phone or virtual means. Subsequent virtual meetings for project discussions are chargeable per hour. For Singapore clients, physical meetings, if required, will be costed accordingly to take into account travel time. Seeking your understanding on this because I would like to provide the best for all my clients.
*The rate of growth mentioned above is not guaranteed and can vary based on several external factors, including your business budget, content frequency, on-page/off-page SEO efforts, social media platform algorithms, industry dynamics, and the nature of your campaigns.
bei@beithoven.com | +65 9622 8824
