Marketing Psychology – 20 Top Principles You Can Use to Improve Your Marketing Campaigns
Marketing psychology, or consumer psychology that’s applied to marketing, as some calls it, is the act of anticipating buyer behaviour by understanding the cognitive biases of human beings. Consumers are often irrational, making decisions based largely on these innate biases.
Top 20 Social Media Platforms In China
Western social media platforms such as Facebook, Instagram, Twitter, YouTube, etc. are banned in China. How then do you reach the Chinese consumers in China?
105 Killer Content Marketing Ideas For Your Business
Content marketing is the new buzzword and it’s an excellent way to get your audience talking about your products, services and your business. It
Email Marketing Software: How To Choose The Right One For Your Business
Looking for an email marketing software? Well, you ought to be, because one of the most effective ways you can share your marketing messages
A Video Maker That’s Extraordinary – A Review of InVideo
Today’s internet world is rapidly shifting towards an emphasis on video storytelling, which is a powerful way to showcase your brand, tell its story
Singapore Grants: A Complete Guide 2019/2020
Updated: 15 July 2019 Startups and SMEs (small and medium-sized enterprises) employ up to two-thirds of the workforce in Singapore. With such statistics, the
How to Become the Best Content Creator In Your Industry
Whether you’re a solopreneur or a business, it takes time and effort to develop a solid content marketing strategy plus an excellent knowledge of
Radio Advertising in Singapore – Free Report
Although digital marketing is now the most popular channel of advertising, radio advertising is still an efficient medium to reach out to your customers.
Where To Find Quality Writers in Singapore
If you’re a freelance writing client who’s looking for topnotch writers, here’s an article that will help you find good quality freelance writers. The
10 Tips for Selecting a Great Freelance Designer
Looking for a great freelance designer at a reasonable cost does not have to be difficult. With a clear idea of your objectives, some
How Much Does a Copywriter Cost in Singapore?
As Copyblogger says, copywriters are some of the highest-paid writers in the world. Why is this so? Because to master the craft, a copywriter
8 Red Flags While Selecting A Digital Marketing Agency
If you’re looking to work with a digital marketing agency in Singapore because you need some help, or maybe you’re not satisfied with your
How To Select A Social Media Agency – Singapore Edition
With 7 in 10 Singaporeans being active social media users, a statistic that is more than double the worldwide figure of 34% (Hootsuite 2017),
Two Women Entrepreneurs Invented a Co-Founder Named “Keith”
Article Reproduced from: Quartz By Lila MacLellan. Main photo courtesy of Witchsy. One year ago, Penelope Gazin and Kate Dwyer launched Witchsy, an online shop for quirky,
How to Recover Your (DYING) Facebook Traffic Using These 4 Tips
Extracted from Neil Patel’s video tips on Facebook marketing. Facebook keeps changing their algorithms. When it first started, every time you post a status
60 Powerful Tips to Increase Your Followers on Instagram
One of the most powerful marketing tools that you can use when you’re trying to build and expand your business is Instagram. While most
What You Need to Know About Pinterest Hashtags
Hashtags, usually a word or a phrase that is preceded by a hash # have been used on social media platforms such as Instagram
IGTV on Instagram
Instagram has announced their most exciting feature to date: IGTV, which is a new app that let you watch long-form, vertical videos on your
Promotion for Hotels and F&B – The Power of Yelp
Although traditional methods of advertising and publicity such as radio, TV, direct mail and events are all methods that businesses use to attract customers,
Top 200 Power Words for Marketers and Copywriters
When it comes to developing content for landing pages, advertisements or web banners, there is a need to use the appropriate words to bring
16 Low-Cost Content Marketing Strategies for Hotels
Content marketing strategies for hotels and resorts should form an integral part of their marketing plan, though firstly, hoteliers and accommodation owners need to
10 Best Infographic Software That Are Also Free
Infographics are increasingly being used by marketers nowadays because it’s easier to read, and often includes fun and creative graphics to capture the attention
Shall You Use A Freelance Social Media Manager?
Shall you hire a digital and social media agency, a consultant, an inhouse help or a freelance social media manager for your needs, especially
10 Minutes of Positivity
The Angry Commander In America, there was a troop of soldiers who went to a large theatre to attend a talk by their local