Portfolio
Content Portfolio
Strategic Content for Chinese-Speaking Audiences
My work focuses on helping brands connect with Chinese-speaking audiences through culturally fluent, platform-native content.
Rather than producing content for its own sake, I design and execute work that supports trust-building, education, and long-term brand credibility across Chinese digital ecosystems.
These examples are just a snapshot of how I approach Chinese marketing in practice.
They include:
Platform-native visual storytelling for Chinese audiences
Educational and credibility-led content formats
Campaign concepts adapted for Chinese platforms and consumption habits
Bilingual content designed to align English and Chinese brand narratives
Formats may range from visual storytelling (including infographics, illustrations, comics, and short-form visual narratives) to written content supporting blogs, websites, email marketing, and social media — always adapted with Chinese audience behaviour and platform logic in mind. Drop me a message for more examples.
How I Work With Brands and Agencies
I collaborate directly with brands as well as with creative, marketing, and digital agencies in Singapore and internationally.
In many engagements, I operate as a strategic marketing partner, supporting planning, localisation, and content direction alongside execution.
Due to client confidentiality and NDAs, a significant portion of this work cannot be shared publicly. The portfolio shown here is therefore indicative — not exhaustive — of my capabilities.
Selected English-Language & Cross-Market Work
In addition to my work in Chinese marketing, I take on a small number of English-language and cross-market projects where strong strategy, storytelling, and creative execution are essential. These selected examples highlight how I think across platforms, audiences, and cultural contexts.
Looking for Something Specific?
If you’re exploring how your brand can communicate more effectively with Chinese-speaking audiences, or would like to understand the strategic thinking behind the work shown here, I’m happy to discuss.
Get in touch:
bei@beithoven.com | +65 9622 8824