My focus is only on strategy and content, nothing else. This specialisation means that I’ve extensive experience and knowledge in my craft, and can provide my clients with better results in their strategies and campaigns.

Strategy Development – Planning & Development of Business, Brand & Marketing Strategies

A strategy, no matter what kind, creates a vision and direction for the entire organisation. It is critical that every employee within a company know and understand the goals of the business, and are following the direction or mission of the organisation. A strategy can provide this vision and prevent the employees from losing sight of their company’s objectives. 

With more than 15 years of relevant experience, I can plan and develop holistic business, brand and/or marketing strategies/campaigns for your businesses. These include: 

  • Investor Pitch Decks
  • Business Strategy
  • Brand Strategy
  • Mascot Marketing Strategy 
  • Market Penetration Strategy
  • Market Development Strategy
  • Localisation Strategy (Singapore/China)
  • Product Development Strategy
  • Diversification Strategy
  • Digital Marketing Strategy
  • Chinese Marketing Strategy
  • Content Marketing Strategy
  • Social Media Strategy
  • Marketing Promotion Strategy
  • Advertising Strategy

For an initial discussion, please get in touch with me.

High-End Content Marketing Solutions

I only produce well-researched and credible content that speaks to your potential audience, nothing less. What I care about is how my strategy can help build your brand and bring positive returns to your business. As an SEO coach and trainer, I’m also very particular about how I’m able to give you an edge over other businesses in the search engine ranking pages when it comes to content strategy and creation. I have also invested thousands of dollars over the past 3 years in the best artificial-intelligence (AI)-powered content marketing and SEO software on the market, to ensure that every piece of your content will rank better than your competitors on Google. 

Find out more here.

  • Planning of an Editorial Calendar & Strategy Based on your Target Audience, Brand Vision and Goals
  • Scriptwriting
  • Comedy Writing
  • Copywriting
  • Blog Content/Blog Posts for Humans & Search Engines
  • Article Writing 
  • Long Form Blog Posts 
  • Newsletters/eNewsletters
  • Interviews & Reportage 
  • Personal Profile Writeup
  • Research Writing
  • Opinion Articles
  • Case Studies
  • Guest Posts
  • White Papers 
  • eBooks and PDFs (Amazon Kindle Direct Publishing KDP content and layout)
  • Translation (English to Chinese/Chinese to English
  • Infographics
  • Presentation Slides/Investor Pitch Deck Research & Design
  • Images
  • Memes
  • Gifs
  • Charts & Graphs
  • Cartoons & Illustrations 
  • Other Visual Representations

Find out more about my content marketing solutions here

Organic Social Media Content Marketing Solutions

I specialises in both international and Chinese content and social media strategy and management, using my own methodology to generate leads and engagement for clients (both B2B and B2C).

  • Facebook, Linkedin, Twitter, Instagram, Pinterest, TikTok, Quora, Medium, Tumblr
  • Official Account Setup 
  • Creation (or Optimisation) of Social Media Profile
  • Social Media Strategy & Management
  • Editorial Calendar Based on your Target Audience, Brand Vision and Goals
  • Bespoke Cover Designs/Research and Creation of Posts/Custom Designs and Templates 
  • RED (小红书), WeChat (微信), Weibo (微博), Douyin (斗音), BiliBili (哔哩哔哩) etc.
  • Official Account Setup and Registration 
  • Creation (or Optimisation) of Social Media Profile
  • Social Media Strategy & Management
  • Editorial Calendar Based on your Target Audience, Brand Vision and Goals
  • Bespoke Designs and Templates 

Be the first to be alerted when important conversations spark out online across platforms such as social media sites, forums, blogs, news and the web. How it can help you:

Grow Brand Awareness

Get to know about important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing.

Research Your Market

Sieve out meaningful customer insights to understand your audience better and marketing campaigns.

Engage With Customers

Answer clients’ questions, follow up on positive and negative comments, and build meaningful relationships.

Find Sales Opportunities

Discover potential clients looking for products like yours, and turn prospects into leads by being the first to answer their questions and offer solutions.

Reach Out to Influencers

Connect with influencers to develop impactful relationships, start business collaborations, and market products to (and through) the most influential people in your niche.

Content Marketing Promotion Strategy

  • Targeted Media Distribution
  • Google, Yahoo & Bing News
  • Media & News Affiliate Network such as ABC, FOX, NBC, CBS, The Associated Press, etc.

Find out more here

  • Google Maps Optimisation
  • Google My Business Optimisation
  • Local SEO/Citations 
  • Onpage SEO
  • Offpage SEO
  • Keyword Research
  • Link Building
  • SEO for Small Businesses
  • YouTube SEO
Find out more about my SEO solutions.

Personalized 1-to-1 Coaching (English or Chinese)

  • Basic & Advanced SEO
  • Keyword Research
  • Overview
  • Product Niches
  • Affiliate Programme Partners
  • Marketing Channels