My business focus is only on strategy and content, nothing else. This specialisation means that I’ve extensive experience and knowledge in my craft, and can provide my clients with better results in their campaigns.

Marketing Diagnosis and Strategy Development

A strategy, no matter what kind, creates a vision and direction for the entire organisation. It is critical that every employee within a company know and understand the goals of the business, and are following the direction or mission of the organisation. A strategy can provide this vision and prevent the employees from losing sight of their company’s objectives. 

With more than 20 years of relevant experience, I can help you review the effectiveness of existing and planned marketing strategies and activities and identify where you need to transform your marketing functions to unlock hidden growth potentials.  I can also plan and develop holistic brand and/or marketing strategies/campaigns for your businesses. These include: 

  • Investor Pitch Decks
  • Digital Marketing Strategy
  • Brand Strategy
  • Content Marketing Strategy
  • Social Media Strategy
  • Chinese Marketing Strategy
  • Social Media Strategy

For an initial discussion, please get in touch with me. You can also find out more here

SEO Content Marketing

I begin each piece of content from scratch, with extensive research of the content, keyword, potential ranking factors and more. What I care about is how my strategy can bring you closer to your audience, build your brand and bring positive returns to your business. As an SEO practitioner, I’m also very particular about how I’m able to give you an edge over other businesses in the search engine ranking pages when it comes to content strategy and creation. I have also invested thousands of dollars over the past years in the best artificial-intelligence (AI)-powered content marketing and SEO software on the market, to ensure that every piece of your content will rank better than your competitors on the search engines. [Please note that I’m using AI only as a guide for optimising my content. It will definitely never replace me as the main content creator and writer behind all your content.]

Find out more here.

  • Developing an editorial calendar & strategy based on your target audience, brand vision and goals.
  • Scriptwriting
  • Comedy writing
  • Copywriting
  • Blog content/blog posts 
  • Article writing
  • Long form blog posts
  • Newsletters/e-newsletters
  • Interviews & reportage
  • Personal profile writeup
  • Research writing
  • Opinion articles
  • Case studies
  • Guest posts
  • White papers
  • e-Books and PDFs (Amazon Kindle Direct Publishing KDP content and layout)
  • Translation (English to Chinese/Chinese to English)
  • Infographics
  • Presentation slides/investor pitch decks research & design
  • Mascots
  • Images
  • Memes
  • Gifs
  • Charts & graphs
  • Cartoons & illustrations 
  • Other visual representations

Find out more about my content marketing solutions here

Social Media Content

I create content for both international and China’s social media, including Facebook, Linkedin, Instagram, Pinterest, WeChat, RED, and more. 

Find out more here

  • International Social Media – Facebook, Linkedin, Twitter, Instagram, Pinterest, TikTok, Quora, Medium, Tumblr, etc.
  • China Social Media – RED (小红书), WeChat (微信), Weibo (微博), Douyin (斗音), BiliBili (哔哩哔哩) etc.
  • Creation (or optimisation) of social media profile
  • Social media strategy and planning of campaign
  • Editorial calendar based on your target audience, brand vision and goals
  • Bespoke cover designs, custom designs and templates for posts
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