I’m a full-stack digital content creator/writer, designer and social media strategist who has been helping businesses worldwide (US, UK, Middle East, Asia, Singapore, etc.) grow through the power of goal-oriented marketing.
I have the ability to handle the full spectrum of digital content, taking into consideration how your content will be perceived by both algorithms (SEO) and audience. My objective is always to develop out-of-the-box content ideas and strategies to generate optimal results at the lowest possible budget for my clients.
I also bring to every project more than a decade of marketing experience in brand management and integrated marketing communications. Added to this are my passion for SEO, digital and social media marketing and the written word – a passion which drove me to develop and test hundreds of personal and eCommerce websites, projects and campaigns over the past decade.
As I strive to perfect my craft further, I hope to one day become the digital marketer of choice for small and medium-sized businesses.
I handle all the projects myself, but when there is a need for added expertise, I also work with a small team of programmers/VAs to manage your marketing and brand so you can be assured that you will be getting the attention and professionalism you need.
Find out more about what I do here.
A native English speaker and writer whose 2nd language is Chinese, I specialise in content creation and organic social media growth across both English and Chinese key social media channels such as Facebook, Instagram, Twitter, Pinterest, Linkedin, Quora, TikTok, Weibo, WeChat and Douyin.
Using a legit method that I’ve devised myself, I can help you:
- Maintain a consistent brand image and voice and increase brand awareness.
- Plan and execute an editorial calendar for your blog or social media calendar and strategy according to your target audience, brand vision and goals.
- Develop creative, useful and SEO-led professional content for your target audience, increasing engagement.
- Save considerable amounts of money by developing other highly engaging and shareable micro-content such as textual discussions, images, memes, gifs, contests, quizzes etc, limiting your spend on extra resources.
- Achieve up to 60% growth* on your social media platforms and blog traffic monthly.
- Reach targeted buyers with strong purchasing power.
- Engage with influencers and synergistic partners on key social media platforms.
- Bilingual marketing professional with more than 15 years’ of experience (brand management, research, editorial and magazine publishing, TV, print & radio advertising, events, PR, digital marketing)
- Published author of 4 English guidebooks in Singapore
- Digital marketing coach and trainer in Singapore who specialises in SEO, WordPress and eCommerce training
- Master in Mass Communications (Nanyang Technological University, Singapore)
- Bachelor of Science (Economics) Hons (London School of Economics & Political Science, University of London)
- Diploma in Professional Photography (New York Institute of Photography)
- Certificates in Email Marketing, Inbound Marketing Methodology & Content Marketing (Hubspot Academy)
A SaaS enthusiast and beta tester, I use an arsenal of professional, AI-driven SaaS tools from proposals, CRM, email marketing, work approval, research and content creation, analytics and reporting to invoicing and bills.
This ensures that your business gets the best quality content and the most accurate analytics and reportage on the performances of your social media channels according to your goals. Insights are then used for future decision making, leading ultimately to a better ROI.
I draw weird stuff, sometimes attempting to take things apart visually and reconstructing them in different ways. This gives birth to an eclectic mix of objects, people, animals, lines and shapes on multiple pieces of digital canvas (Instagram@beithoven).
You might want to check out some of my stuff here.
For a quotation, please drop me an email at: email@example.com
Note for Singapore clients: I usually communicate through the phone, Zoom and/or WeChat/WhatsApp chat for the very first meeting, where we will see if we are a good fit for each other. A face-to-face meeting can then be arranged for project discussion and confirmation.
Subsequent project discussions or instructions are to be carried out strictly through email, phone or WeChat/WhatsApp unless physical meetings are costed into the contract. Otherwise, requests for face-to-face meetings for subsequent project discussions are chargeable per hour. Seeking your understanding of this because I would like to provide the best for all my clients.
* Though I will try my best to help you reach your objectives, I do not guarantee positive statistics every month as it depends on many factors that are not within my control, such as the nature of your industry, the frequency of the content (which depends on your budget), the social media channels’ algorithms and others.
firstname.lastname@example.org | +65 9622 8824