facebook
Chinese Content Blueprint for Business Growth
Create a sustainable pipeline of qualified leads from Chinese-speaking markets with culturally fluent, platform-native content designed for Chinese platforms and consumer behaviour. Learn how — free.
Click Here
Branded Visual Stories for Chinese Audiences
Crafting visual narratives for Chinese platforms that engage, resonate, and drive conversions.
Click Here
Unlock New Opportunities in the Chinese Market
Bespoke Chinese content solutions for Xiaohongshu, WeChat, Weibo and Chinese blogs/websites.
Click Here
Editable Social Media Templates
Skyrocket your social media results with these bespoke social media templates. Effortlessly customise the logo, colours, text, and images to create a truly unique experience for your audience.
Click Here
Marketing Strategy Catalyst Kit
Save time and effort needed to create a marketing proposal and improve the ROI of your business with this downloadable resource package.
Click Here

What My Clients Say

"Bei Bei's ability to assist in the management of our WeChat account was very helpful for our predominantly English-speaking/writing organization. She was a wonderful writer, translator and WeChat organic social lead for us, helping us break into new markets. Look forward to working with her again!"
Eric Olsen | Vice President of MarketingArt of Problem Solving (United States)
"Bei is professional, highly organized, sticks to deadlines, friendly, open-minded and overall a real pleasure to work with! Highly recommended for all your marketing needs :)"
Serena Carsley-Mann | Marketing ManagerCallApp (Israel)
“I am in the real estate business and often worked with website creators for the new projects in Singapore. Most of the time, other web builders and/or web designers will try to sway me away from my ideas because it may seem a hassle. But not Bei. She is patient, prompt, polite and proactive in providing better solutions and ideas. When I still favor my initial idea, she will comply without a hitch. She is also clear in her messages which makes everything so simple and easy to communicate. She seems telepathic. Will employ her services again soon.”
Wayne Ho | Branch Division DirectorSingapore Real Estate (Singapore)
“I've had the pleasure to work with Bei (Beithoven) for the past 2 months and it was such a joyful experience! She replies promptly, shows great initiative in the projects, and is incredibly patient and professional. Thank you Bei for the articles over the past 2 months, I'll look forward to another great year with you as our copywriter. Cheers!"
Denise Tay | Senior Marketing ExecutivePSB Academy (Singapore)
"Having worked with various designers for about 20 years in my publishing career, once in a while I would come across an exceptional designer who stands head and shoulders above the rest. Beithoven is such a rare designer, who is not only gifted and creative, but also patient and professional. She has a keen eye for art and photography, as demonstrated in her superb design and layout of my poetry book. I highly recommend her services to anyone who needs help with book design and layout."
Jimmy Tan | Writer / Editor & Author"Nature Sketch - A Poem about the Twelve Apostles in Victoria, Australia"
"I have benefited from her creative problem-solving skills, work ethic, customer-comes-first mentality and willingness to do whatever it takes to get the job done. As a colleague, Bei was incredibly generous with her time and expertise, which included everything from her experience to an expert-level knowledge of designs software. Beyond that, I have to say that her quiet disposition has made the team more cohesive."
Jeff Tan | DirectorSingapore Institute of Management (Singapore)
"I have been working with Bei on several important projects recently and I have to say her professionalism, knowledge, efficiency and prompt work delivery is delightful. She is easy to communicate with and importantly the cost was within our budget. All in all a very happy customer! Thank you Bei 😁"
John Sartain | Managing DirectorHRS Asia (Singapore)
"It has been with utmost pleasure to have worked with Bei for a couple of content pieces. She is not only prompt with replies, but the works she has provided are of quality. Her articles are well-written, and easy to understand from a customer standpoint. I will definitely recommend Bei, and I'm looking forward to working with her again soon."
Olivia Tay | Senior Marketing ExecutivePSB Academy (Singapore)
"I have worked with Beithoven on numerous occasions. Working with her during these occasions, she displayed good knowledge, and shows great empathy and patience to a technically inert client like me. I do not hesitate to recommend her to potential clients who value professional service with a human touch."
KC Chang | OwnerMillion Advertising & Silk Screen Pte Ltd (Singapore)
"Bei is highly professional, skilled, responsive efficient. Worked with her on a short project and I am very happy with the content she has produced. Highly recommended. Five stars go to her."
Waheed Akhtar | OwnerPaperZ (Singapore)
"We had a splendid time working with Beithoven. Ms Bei offered outstanding customer service and was always professional yet she was always warm with her replies. She surpassed our expectations for her project and deadline. It was a delight engaging with Beithoven's services. Look forward to do business with you again!"
Evangeline Sim | MarketerFeng Shui World Pte Ltd (Singapore)
“We engaged Bei to design a website and marketing collaterals. She was helpful, approachable and very timely in her response. We are very pleased with the process of working with Bei, as well as the end products that she delivered. As we grow as a company, we will definitely continue working with Bei for future projects, and would not hesitate to recommend her services to others."
Mark Tan | OperationsTimcare Biotech (Singapore)
“It was great working with Bei. Everything was delivered as promised on time. I am extremely happy with the documents. It was in the exact tone I requested and was absolutely perfect. I cannot recommend her enough for high-quality writing jobs and quick communication.”
Sheetal S | Senior Marketing ManagerProSpace (Singapore)
"Was able to understand our requirements, gave relevant advice to improve the site, and delivered above and beyond what we needed. Appreciated the help deeply and it was a most pleasant experience working together! Highly recommended!"
Liting | OwnerLittle Oasis (Singapore)
“Bei was wonderful and delivered exactly what I needed. She wrote 2 articles and a marketing email pointing customers to those articles. The articles were well researched and contained good SEO keywords. I will definitely be using her services again soon!”
Pam | OwnerPatio & Pizza (United States)
"Straight forward and accommodating. Bei was able to listen and ask the right questions to get a good brief."
Melvin Tan | OwnerFLOW (Singapore)
“Bei was able to get down to what I needed and she did it with speed and professionalism.”
Clarence Foo | Associate Deputy Group DirectorOrangeTee & Tie Pte Ltd (Singapore)
"Beibei very good and professional! My English no good, cannot write proper English. Beibei is bilingual! Can put my product description text into high quality English. She is very creative, think good name for my product. Fast delivery. Nail it 1 Time. Hope to work with her again!!"
Clara Wong | OwnerFook Sang Tong (Singapore)
"Bei did all the research with my brief and created an effective landing page.. she didn't just take my ideas but went one step further with practical suggestions to increase the conversion rate. Thks for getting me such good results for my campaign!"
Fan W. | OwnerVivacity Asia (Singapore)
“The artwork is amazing, the tagline is catchy and the whole concept is awesome.”
Hilarion Goh | PhotographerHilarion Goh Photography (Singapore)
“I had engaged Beithoven's service on designing flyer and table banner. As it was tight timeline, she managed to produce it promptly and earlier than expected. She was very professional and quick to resolve any amendments needed. The end result was really very satisfying. My working partners and I were very pleased with the quality of work. We sincerely appreciate her responsiveness and the way she conducts her business. We will engage her business more in future, and will definitely recommend her service to others."
Carol Liew | Marketing DirectorProperty Girl (Singapore)
"Best service I’ve ever had. So friendly and helpful. Great work and quick responses. Thanks very much!”
Joshsnton | OwnerElite Physique (United Kingdom)
“Bei nailed our topic almost immediately and provides a refined and professional tone in writing. Bei was easy to work with and delivered high-quality work."
Alex Schmidt | Marketing DirectorCoursedog (United States)
“Very happy with the way you took direction – thanks!”
Kate | MarketerSubaroo (Australia)
“Very reasonable pricing, great graphics and layout. Also, minimal supervision is needed as Bei is an experienced marketer.”
Kylynn Teo | DirectorSynnovate Solutions (Singapore)
"It's been a pleasure working with Bei. She's responsive, very detailed in her work and gives good suggestions. Thumbs up!"
Winnie Teo | OwnerConnected Learning (Singapore)
"Really put in effort and dedication to help you on your digital marketing. Founder knows what she's doing and put in her best to put your business in front of others."
Cena Yong | EntrepreneurRY FBA (Singapore)
"The task here was to research, narrative and presentation. This has worked well and we have made changes once we have looked at the draft. Things often look different once you see ideas taking shape. These have been applied and turnaround in a timely manner. We are happy and have commissioned our next assignment."
Lobo | OwnerPickpockets (United Kingdom)
“We needed a Corporate Video for the Exhibition quite urgently...produced the video within a very short period of time and it is just nice for the exhibition. Easy to communicate and very responsive to all the requirement. Thanks for all the efforts.”
Calista Ma | MarketerFive Aluminium Boat & Engineering Pte Ltd (Singapore)
“Great Experience! .. was prompt with responses as well as delivery time. Followed all direction as far as content and theme.”
Emily Adolf | OwnerSummit Moving & Storage (United States)
“Great job!”
Dr Kevin Lau | OwnerHealth in Your Hands (Singapore)
“Excellent! Great work A+!"
Markus | OwnerGoshly.com (United States)
“Good work carried out efficiently."
Paul Connolly | OwnerThe Copybear (Sweden)
“Talented, committed and responsible team. Thank you very much!"
Jocelyn Lau | OwnerKucinta Books (Singapore)
“Bei provided a professional service. I would definitely use her again.”
Scott Sheldon | OwnerSheldon Homes (Australia)

Join Me!

Join 1,000+ marketers and business owners receiving two practical, real-world content marketing insights each month, with a strong focus on Chinese platforms and consumer behaviour.

Chinese Marketing Strategist

Bilingual (English–Chinese)

Fluent in Chinese Platforms & Consumer Culture

I help brands connect with Chinese-speaking audiences by designing culturally fluent, platform-native marketing strategies across prominent Chinese platforms such as Baidu, Xiaohongshu (RED), WeChat, Weibo, Douyin etc.

My work goes beyond language. I help brands adapt their strategy, messaging, and content structure so they feel natural and credible within Chinese digital ecosystems.

Top Industries I've Served:

  • Education/SaaS - 9 Years of Experience
  • Leisure/Tourism - 9 Years of Experience
  • F&B - 5 Years of Experience

What I Do Best:

  • Translate brand strategy into culturally fluent Chinese marketing
  • Navigate Chinese platforms such as Xiaohongshu, WeChat, Weibo, Douyin etc.
  • Design content strategies aligned with Chinese consumer behaviour
  • Help brands avoid costly cultural and platform missteps

More About Me:

  • More than 20 years of marketing experience
  • Published author of 4 English guides in Singapore
  • SEO, WordPress & WooCommerce coach & trainer
  • Master of Mass Communication (Nanyang Technological University, Singapore)
  • Bachelor of Science, Economics (Hons) (London School of Economics, London)
  • Dip, Professional Photography (New York)
  • Nano-influencer on Linkedin, Twitter & Instagram (with more than 8,000 combined genuine followers) for products/services targeted at entrepreneurs, marketers & agencies. Owner of a few Facebook groups, one of which has more than 38,000 members.
Read More

Thinking About Chinese-Speaking Markets?

Marketing to Chinese audiences is not about direct translation or copying Western strategies.

Chinese-speaking consumers across China, Hong Kong, Taiwan, Singapore, Malaysia, and beyond engage with brands through a shared digital culture, shaped by Chinese platforms, content norms, and trust-building behaviours.

I help brands understand what actually works — before time and budget are wasted.

Get the Chinese Marketing Reality Check

Posting Content But Still Not Seeing Results?

Many brands struggle with Chinese marketing not because their content is poor — but because it’s misaligned. Common challenges include:
  • Posting Western-style content on Chinese platforms
  • Treating Xiaohongshu like Instagram
  • Using translated copy that feels unnatural or overly sales-driven
  • Ignoring trust signals such as saves, comments, and peer validation
Chinese marketing fails when brands assume that good content automatically travels across cultures. It doesn’t.

How the Right Content Benefits Your Business

When marketing to Chinese-speaking audiences, content isn’t just about visibility — it’s about credibility, clarity, and cultural alignment.

The right content helps your business:

Build Trust With Chinese-Speaking Audiences

Chinese consumers rely heavily on peer validation, education, and context before making decisions. Well-structured, culturally fluent content helps your brand feel credible — not foreign.

Communicate Value Clearly Across Cultures

The right content bridges cultural gaps, ensuring your brand message is understood as intended, without sounding awkward, overly sales-driven, or out of place.

Use Platforms the Way Chinese Audiences Expect

Each Chinese platform has its own logic. Platform-native content allows your brand to integrate naturally into how users discover, save, discuss, and share.

Support Long-Term Growth, Not One-Off Campaigns

Instead of chasing short-term engagement, the right content builds familiarity and trust over time — creating stronger foundations for conversion and loyalty.

social media strategist
People sitting and standing on a city sidewalk in an urban environment, engaging in various activities.
Bilingual social media strategist
China marketing

Xiaohongshu (RED) Content Strategy

Xiaohongshu is where Chinese-speaking consumers research, validate, and form opinions about brands.

I help brands create Xiaohongshu strategies that prioritise credibility, relatability, and long-term trust, not just visibility.

Explore Xiaohongshu Strategy

Strategic, Bespoke Visual Stories Designed to Convert

Visual content designed specifically for Chinese platforms, reading patterns, and cultural preferences. Each piece is created to support trust-building, education, and conversion within Chinese digital environments.

Chinese Infographics
Infographic Marketing
Chinese comic stories
Comic Marketing
Cartoon story
Cartoon Marketing
WhatsApp for a Quick Quote

Chinese Marketing Resources to Skyrocket Your Business Results

Ready-made templates and guides designed for brands working with Chinese-speaking audiences. Practical tools covering Chinese copywriting, content formats, and platform usage.

Shop Now

Additional Capabilities That Support Your Strategy

Brand Strategy | Digital Marketing Strategy | Content Marketing Strategy | Social Media Strategy | Chinese Marketing Strategy | Mascot Marketing Strategy | Investor Pitch Decks | more 

SEO/AIO-Focused Content Strategy | Content Research & Optimisation | Comic Explainer Series | Cartoon Snippets | Infographics | Presentation Slides | Google / Baidu 百度 / Sogou 搜狗 SEO Keyword Research |  | Content Repurposing | Onpage Content Optimisation | Thought-Leadership Articles / Blog Posts | White Papers | e-Books | e-Interviews | e-Brochures |  more

Social Media Marketing Strategy | Customised Content on RedNote 小红书 (Little Red Book), WeChat, Weibo, Facebook, Linkedin, Instagram etc.| more 

E-Newsletters | Promotional Emails | Welcome Emails | Abandoned Cart Emails | Transactional Emails | Educational or How-to Emails | Event or Webinar Invitations | Customer Feedback or Surveys | Re-Engagement or Win-back Emails | Thank You Emails | more 

Printed Publications | Physical Advertising | Physical Product Packaging | Signage and Displays | Educational Materials | Point of Sale (POS) Displays | Packaging Inserts and Coupons | Corporate Collateral | more

Metaverse Storytelling | Educational Content | more 

"Strategy, storytelling, design, and content optimisation* — when done right, content becomes your best-performing salesperson, driving traffic, engaging audiences, and converting leads."

@Beithoven

Chinese Marketing Stories

  • All Posts
    •   Back
    • Social Media Marketing
    • Content Marketing
    • Metaverse Marketing
    • Chinese Marketing

Ready to Market to Chinese-Speaking Audiences

If you want clarity before execution, send me a message to know more.

WhatsApp Me
Scroll to Top