AI Engine Optimisation (AEO)
AEO refers to the process of optimising your content, products, and online presence to ensure that AI-driven tools and engines, like ChatGPT, Siri, Alexa, or Google Assistant, recommend your business, services, or products to users.
Key Aspects of AEO
AEO is a specialised extension of traditional SEO (Search Engine Optimisation), tailored to meet the evolving demands of AI systems and their users. It’s about making your business more visible, not just to search engines, but to AI tools that assist with decision-making.
Content Relevance
Creating high-quality, audience-specific content that aligns with the types of questions or requests users make to AI systems. This involves optimising for natural language queries and conversational tone.
Structured Data & Context
Using structured data (e.g., Schema.org) and metadata to help AI engines understand and categorise your content accurately. Clear, well-organised data improves discoverability.
AI Training Alignment
Ensuring your website, content, or brand appears in AI models’ training data through backlinks, mentions, and high-quality authority sites.
Conversational Keywords
Optimising for question-based and long-tail keywords that mimic how users interact with AI engines (e.g., “What’s the best Italian restaurant near me?” or “How do I choose a good laptop?”).
Reputation Building
Establishing authority through reviews, testimonials, and positive online presence, as AI engines often prioritise trusted sources.
User Experience (UX)
Ensuring your website is fast, mobile-friendly, and accessible, as AI engines favour resources that deliver value efficiently.
Get in Touch
Rank your business and its products on ChatGPT and other AI engines today. Drop us a message at bei@beithoven.com.