Last updated on October 23rd, 2024 at 09:05 am
Today’s internet world is rapidly shifting towards an emphasis on video storytelling, which is a powerful way to showcase your brand, tell its story and capture the attention of your audience. I’ve embarked on video marketing many years ago and have since been creating videos for my own brands and my clients’ brands, using a mixture of video software tools such as Filmora, Microsoft’s Movie Maker, Movavi, Camtasia, Lumen 5 and Rocketium.
InVideo.io – An Online Video Maker with Intuitive UI and Advanced Editing Features
Then came InVideo.io, an online video maker specially created to help publishers, media companies, agencies and brands reach out to their audience through the power of videos. This software is a changemaker, and I have since been using it as my go-to online video tool for myself and my clients because of its intuitive UI and advanced editing features.
InVideo.io is not only easy to use, but it is also a video maker that let you create a video in different ways:
- Creating story-telling videos from your blog posts
- Creating promo videos
- Creating Instagram Stories
- Creating video ads for social media
- Customised videos
One amazing feature is the ability to let you just insert a blog post link and it will automatically pull the content into a video from your blog post, inserting relevant images or videos through its AI features. I was blown away by how intelligent this feature is, as the images and videos that it suggested when I tried it were almost 90% relevant to the video itself.
Here are some of the features which I love:
- Its drag-and-drop features enable me to just import my own images, videos and music or access their media library of more than a million stock images, videos and music and just plug them into my own videos.
- Its specially customised well-designed and flexible templates make sure that I waste no time in building up my own videos from scratch. All I have to do is just choose a template, pull in my own media and text and I’m done.
- Sometimes, I just like to be a little bit creative and do things differently from others. So I like it too that InVideo.io allows me to configure my own videos for specific campaigns, moving and editing things around on it.
- The dashboard of features which include shapes, social media icons and animations, text boxes, stickers, interesting animated effects, and other elements to spice up your videos.
- Brand presets which allows me to set my brand logo, typeface, name, social media accounts and colours, which are automatically picked by InVideo’s AI engine based on our logo. I think this is pretty smart! This feature means that I don’t have to add the logo and change the typeface every time I want to make a new video.
- Other features of this online video maker that I’m impressed with include multi-lingual videos, intelligent frame recommendations and the ability to export high-quality videos, upload onto YouTube, share on blogs or use them anywhere.
At additional monthly packages that start from just USD500, InVideo.io is also able to create unique solutions for your unique needs, such as customizing your process of making videos based on your requirements or automatically embedding data in your videos by integrating your data collection system with InVideo.io. Reach out to their live chat and get a quote.
Amazing Support
One thing that I cannot avoid mentioning when talking about InVideo.io is its amazing support. Whenever I encounter a problem, all I have to do is to just use the online chat, and someone from InVideo’s customer support team will reply me within minutes, and I really mean minutes. Such amazing support is a stark contrast to those of us who are quite used to sending in an email inquiry or chat, only to have the support reply us in a day or two, which in this internet age, is considered slow. Such quick help is all the more useful when we need to finish a video urgently for a client or churn out a quick video on our own channel.
There is also a very friendly and helpful community of InVideo users on Facebook, where you can ask questions and exchange experience with other users.
Pricing
There is an initial level where you can make your first few online videos monthly for free and export up to 5 videos a month in 720p resolution. The other monthly pricing tiers are Business at USD30 (60 video exports) and Unlimited at USD60 (unlimited video exports). For the Unlimited package, you even get 120 iStock media per month, a package that is definitely value-for-money. There is also currently a limited time offer at just USD399 and you can use the video software forever.
Cons – Are There Any, Really?
I have been using InVideo video maker to make social media and corporate videos for myself and my clients. If you really want me to list some disadvantages of the software, sometimes it does take time to load when I was uploading huge video files. This can pose a challenge if you have an unstable internet connection especially when you are travelling. However, InVideo.io has been so responsive to our feedback and needs that over the past few months, it has became much faster, and I am very sure this software will definitely get better and better over time.
The Only Video Maker You Need to Use
InVideo is such a sophisticated video solution but it is just so simple to use that I can just create up to 30 videos a day easily, more than what I used to be able to achieve with other video makers. This helps me engage more of my audience on YouTube, and reach out to more new prospects every month. For me, it is an absolute gem and the only video maker that I need to use. You really have nothing to lose by giving it a try, since there is a free trial option. I’m absolutely sure you will love it! Sign up for a trial here.
InVideo.AI – Creating AI Videos at the Touch of a Button
There’s another part to InVideo’s video maker, which allows users to quickly turn text or ideas into engaging videos using customisable templates and AI-powered tools. This part of the tool is called differently-InVideo.ai instead of InVideo.io.
This AI tool simplifies the video creation process by offering features like automated scene generation, royalty-free media, and a user-friendly interface. This saves time, boosts productivity, and is perfect for businesses and marketers looking to create professional videos without extensive editing skills or resources.
Get Started Here!
Videos has become one of the most powerful tools in modern marketing. I can help you create engaging and effective social media video content that resonates with your audience and also provide guidance on video SEO to help your videos rank higher in search results. To learn more, please contact me at +65-9622-8824 or bei@beithoven.com for a chat!
Bei, a bilingual (English/Chinese) Singapore content strategist, has over 20 years of experience in marketing for small businesses. She mostly writes about China marketing (Chinese market marketing), content marketing, SEO, GenAI, metaverses, and social media.