Chinese Marketing Strategist
Bilingual (English–Chinese)
Fluent in Chinese Platforms & Consumer Culture
Industries I've Served
EDUCATION/Saas
9 Years of experience
Leisure/Tourism
9 Years of experience
F&B
5 Years of experience
Click here for more information.
Singapore-Registered Business (UEN: 53368250M) | Vendors@gov.sg and Peppol-Ready
To ensure a smooth workflow, payment in full is required before I start on any project
(except for Singapore government organisations/agencies).
Proven Wins
Search Engine Optimisation
Ranked a US wellness brand in a competitive sector #1 on Baidu/Google for 3 high-intent keywords → 60%++ more enquiries/month
Social Media
- +100 followers on Xiaohongshu after creating a new account with 5 new posts
- 169% average monthly rise in organic LinkedIn followers for a US-listed shipping firm
- 163% average monthly growth in organic Instagram followers for a tertiary school in Singapore
Email Marketing
Repositioned a SaaS brand to speak human → boosted signups by >50%
"Finding reliable marketing support for Chinese-speaking audiences can be challenging—agencies are costly, and freelancers may not understand local platforms and culture. With over 20 years of experience, I deliver culturally fluent, platform-native strategies that engage, connect, and convert. To date, I’ve created 300+ high-performing content pieces on Chinese platforms, search engines, and AI-driven channels."
I’m a bilingual (English/Chinese) marketing strategist based in Singapore, with over 20 years of combined client-side and consulting experience. I help brands connect with Chinese-speaking audiences by designing culturally fluent, platform-native marketing strategies across key Chinese platforms such as Baidu, Xiaohongshu (RED), WeChat, and Douyin. My work goes beyond language: I adapt strategy, messaging, and content structures to ensure brands feel natural, credible, and engaging within Chinese digital ecosystems.
I have worked across sectors including leisure and tourism, F&B, shipping, education, SaaS, and government, helping businesses engage audiences and achieve measurable results. Since 2017, I’ve supported businesses and agencies across Singapore, the U.S., the UK, and the Middle East. Some of the brands and organisations I’ve partnered with include Singapore Institute of Management, PSB Academy, James Cook University Singapore, Singapore Flyer, Pacific Green Technologies (US), and government-related bodies such as Singapore’s Public Service Division (Prime Minister’s Office) and Southwest Community Development Council.
Writing and content strategy are at the heart of my work. I craft strategic, audience-focused content in both English and Chinese—including brand messaging, thought leadership, websites, social media, long-form articles, and e-books—designed to perform across search, social, and AI-driven platforms.
I lead all your Chinese marketing strategies and content, ensuring culturally fluent, platform-native campaigns that engage and convert. When additional expertise is needed, I collaborate with a small team of trusted programmers and VAs to deliver seamless execution and professional results.
My goal is to become the go-to content marketer for businesses looking to succeed with Chinese-speaking audiences.
Discover more about my work here.
For a quotation, please send me an email at bei@beithoven.com.
My Expertise
(1) Brand and Marketing Strategy
I provide end-to-end brand and marketing strategy services, evaluating your initiatives to identify growth opportunities and optimise results. Beyond my background in marketing, my additional expertise in economics, accounting, business, and investments enables me to approach brand strategy with a broader, more analytical perspective—turning insights into measurable growth opportunities.
I support strategies and campaigns including:
- Content Marketing Strategy
- Mascot Marketing Strategy
- Digital Marketing Strategy
- Brand Strategy
- Social Media Strategy
- Chinese Marketing Strategy
- Investor Pitch Decks
For an initial discussion, please get in touch with me.
(2) Content Creation
As a marketing designer and writer, I specialise in creating branded visual stories and SEO-driven content in both English and Chinese. This includes infographics, comics, cartoons, and engaging content for websites, blogs, email campaigns, and social media platforms such as LinkedIn, Instagram, Xiaohongshu / RedNote (小红书), WeChat (微信), Weibo (微博), X (Twitter), Pinterest, and TikTok / Douyin (斗音).
I also design tangible marketing materials, including brochures, magazines, leaflets, banners, print ads, sales letters, direct mail, and educational resources.
Using my proprietary method, I can help you:
- Plan and execute content strategies and editorial calendars across blogs, newsletters, and social channels.
- Maintain a consistent brand voice and identity to increase awareness and engagement.
- Develop highly shareable micro-content—infographics, images, memes, GIFs, quizzes—to optimise resources and reduce additional spend.
- Achieve measurable growth, including up to 60% increases* in blog traffic, social media engagement, and email performance.
Professional Credentials
Academic Qualifications:
- Master of Mass Communication — Nanyang Technological University, Singapore
- Bachelor of Science (Economics), Hons — London School of Economics & Political Science, University of London
China and Chinese Market Expertise:
- Selling to Chinese Consumers — Chinese University of Hong Kong
- China Strategy — Chinese University of Hong Kong
- Chinese Culture and Contemporary China — Nanjing University
Digital Marketing, Advertising & Analytics:
- Skills Ignition SG — Digital Marketing (Avado & Google Singapore)
- Digital Marketing Fundamentals — Google
- Facebook Ads Campaign Setup — Harvard University
- Advertising with Meta — Meta
- Advertising on LinkedIn — LinkedIn
- Advertising on YouTube — LinkedIn
- Google Ads (Search, Display, Video, Apps, Measurement, Shopping, Creative)
- Google Marketing Platform (Search Ads 360, Campaign Manager, Display & Video 360, Ad Manager)
- Google Analytics (Beginners, Advanced, GA Individual Qualification, Analytics 360)
- Google Tag Manager — Google
- Google Data Studio — Google
- HubSpot Certifications (Social Media, Email Marketing, Inbound Marketing, Growth-Driven Design) — HubSpot
Strategy, Leadership & Behavioural Science:
- Foundations of Everyday Leadership — University of Illinois
- The Psychology of Decision Making — American Psychological Association
Creative & Visual Communication:
- Diploma in Professional Photography — New York Institute of Photography
- Modern Art & Ideas — The Museum of Modern Art, New York (MoMA)
- Seeing Through Photographs — The Museum of Modern Art, New York (MoMA)
Industry / Education Technology Certifications:
- Kahoot! Certified for Schools — Kahoot!
Accidental Illustrator
I’m also a self-taught illustrator, exploring paint, clay, and photography for over 20 years. I enjoy deconstructing visuals and recombining them in unexpected ways—creating an eclectic mix of objects, people, animals, lines, and shapes.
See some of my work on Instagram: @beithoven
This combination of strategic marketing expertise and creative exploration allows me to craft content that is both engaging and strategically effective, helping brands stand out in crowded markets.
My Workflow
A SaaS enthusiast and beta tester, I leverage AI-driven tools across proposals, CRM, email marketing, approvals, research, content creation, analytics, and invoicing. This ensures your business receives high-quality content and precise insights into content and social media performance—driving informed decisions and better ROI.
How People Work with Me
- Serve as a fractional CMO or marketing strategist, developing campaigns, reviewing performance, and providing high-level guidance.
- Plan and execute targeted social media or content strategies to strengthen online presence and drive leads.
- Provide confidential second opinions for in-house marketers on strategy or proposals, maintaining strict discretion.
1-to-1 Coaching
Whether you’re exploring AI-generated art or stepping into the metaverse, I offer tailored coaching to help you gain practical skills and creative insights. No jargon, no overwhelm—just clear guidance, real-world applications, and support at your pace.
Ready to start your journey? Find out more here.
Join Me Online
I share deep dives into Chinese marketing, blending them with my interests in visual storytelling, AI art, SEO, and the latest digital trends on my blog and LinkedIn.
I also share insights on Medium (AI art) and Blogspot (metaverse game reviews).
Note for all prospects and clients: As I work virtually, I only communicate through Zoom, Microsoft Teams, Google Meet and/or WeChat/WhatsApp chat. The first project discussion after our confirmation of project is free-of-charge, and is to be carried out strictly through email, phone or virtual means. Subsequent virtual meetings for project discussions are chargeable per hour. For Singapore clients, physical meetings, if required, will be costed accordingly to take into account travel time. Seeking your understanding on this because I would like to provide the best for all my clients.
*The rate of growth mentioned above is not guaranteed and can vary based on several external factors, including your business budget, content frequency, on-page/off-page SEO and content optimisation efforts, social media platform algorithms, industry dynamics, and the nature of your campaigns.
bei@beithoven.com | +65 9622 8824
