How to Go Viral on the Internet: The Science Behind 600 Million Views
Bei T
If you’ve ever wondered how to go viral on the internet, you’re not alone. Every creator — from YouTubers and
Beithoven
Bei is a bilingual (English/Chinese) content and social media strategist (//marketing designer + copywriter) based in Singapore. Since 2017, she has worked with businesses and agencies in different industries (education, SaaS, tourism, F&B and more) to shape SEO-focused brand stories, both visual and written, that connect with audiences and drive results. While her experience is diverse, she has a particular passion and expertise in helping SMEs/SMBs (small to medium businesses).
Experience
Bei has been involved in marketing communications and branding since completing her studies over 20 years ago. She has worked in traditional marketing spaces, including TV, radio, print advertising, public relations (PR), and events. In the 1990s, when digital marketing emerged, Bei quickly grasped the intricacies of digital marketing, especially search engine optimization (SEO), content marketing and social media marketing and became passionate about these topics. She has applied this knowledge to her own projects, including affiliate marketing and e-commerce websites, and established her own SEO content marketing agency in 2017, providing bilingual SEO content creation and social media solutions to diverse clients.
Expertise
Throughout her journey, Bei has honed her expertise in various areas related to SEO, content marketing and social media marketing, including affiliate marketing, link building, content writing, and digital PR. Her in-depth understanding of these subjects has enabled her to create bespoke, effective marketing strategies and content to increase brand awareness, generate organic traffic and drive revenue for her clients.
Education
- Master in Mass Communications (Nanyang Technological University, Singapore)
- Bachelor of Science (Economics) Hons (London School of Economics & Political Science, University of London)
- Diploma in Professional Photography (New York Institute of Photography)
Bei has continued her education online and offline through extensive self-directed learning and research, developing a profound understanding of the digital marketing landscape. Always at the forefront of industry advancements, she has also ventured into the realm of Web 3.0 and content creation in the new world of the metaverse.