Whether you’re a solopreneur or a business, it takes time and effort to develop a solid content marketing strategy plus an excellent knowledge of Search Engine Optimization (SEO). Different businesses or niches require different content strategy and execution but often, the question to me is, how do you become the leading content creator in your specific industry? I’ve mapped out some guidelines below; follow them and you’re on your way to attract quality prospects with your content.
(1) Be An Expert In Your Industry
Keep up-to-date about the happenings in your industry, such as new regulations, new appointments, innovations, trends or opportunities. For instance, if you’re selling wedding dresses, knowing more about the wedding industry such as trends in the wedding market, traditional wedding customs, wedding flowers, wedding venues, etc. will help you very much in your role as a content creator.
Also try placing yourself in your prospects’ situations and look for subjects that your prospects might care about and think of what kind of information or solutions they may need to know to resolve their pain points.
(2) Know Who Are Your Audience or Prospective Customers
To be a good content creator, you must also understand who are your audience or prospective customers. Seek consumer insights or chat with your sales teams and customer service staff to find out more about your customers, whether it’s their demographics, psychographics, needs or requirements.
If possible, create a customer avatar, including his gender, age, income, education and occupation, and get to know more about his social activities and where he usually hangs on, where he gets his groceries or daily necessities, for instance. Don’t just assume who your audience are, but be sure about it when you’re mapping out your content strategy and calendar.
(3) Inject Life Into Your Content
Find a brand direction for your business and let its personality take over your social media and blog. Being a good content creator is all about how to find the best way to communicate your ideas to your target audience, and communicate it in a way that they’ll respond positively and remember your brand for a long time.
Also, inject real-life examples into your content as much as possible, because this makes your content more relatable and real. People are attracted to real-life examples that might be the same as their own experiences, and your content will be shared.
(4) Use A Writing App to Help You
When you’re developing content, it might be good to use an online grammar checking, spell checking and plagiarism app such as Grammarly or ProWritingAid to check your content further. Alternatively, have a handy grammar or writing style guide at your side so that you can do a quick check if needed.
(5) Search Engine Optimization (SEO)
Search engine optimization (SEO) goes hand-in-hand with content creation, so it makes sense to get yourself equipped with knowledge on this aspect of marketing. Look for long-tail, less competitive keywords in your industry, pop them into your blog posts, grab some outreach opportunities and watch your brand awareness and reputation soar.
(6) Update Your Content Regularly
Great content creators know that they need to constantly update their content with fresh information to keep their readers and enhance their user experiences. They are aware that in a constantly changing environment, their current content will eventually be outdated in a few years, or worse, even months or weeks.
What’s more important is that the search engines love fresh content, and will send their algorithms and ‘spiders’ to crawl your website if there are updated, new articles.
(7) Think Like Your Customers, Talk to Your Customers
It’s important for you not to just talk about your business, products or services in isolation – think like your customers and prospects, and through your content, show them that you understand their pains and can solve their needs and challenges. Focus less on how to sell to your audience and immediate returns, and more on educating them.
(8) Repurpose Your Content
To be a good content creator, you need to understand that not everyone consumes information in the same way, so you should identify opportunities to reach out to more and more varied audience by repurposing your existing content.
For instance, after you’ve written a blog post, slice it up into pieces and see if you could scatter them among your social media platforms in different formats such as a short post, gifs, infographics, a white paper or mini guide or a short video clip. Alternatively, take longer premium content and repurpose it into individual blog posts.
(9) Outline Your Content Before Starting
A good content creator will also think about his content and make an outline of what he wants to write about before starting. This ensures that you can stay focused, avoid writer’s block and not lose sight of your objective.
(10) Track Your Results
A great content creator track analytics regularly to check the performance of their content pieces. By doing this, you can use the statistics to plan future content. Such statistics can also be used to determine which traffic sources are the best, and then let you better decide which platform(s) you should be distributing your best content in future.
Finally, the more you write, the better you become. So as much as possible, start writing if you have time. Start your own blog, go on Medium or Tumblr, get a guest post opportunity or contribute to your city’s newspapers. Share your insights as much as possible and you will get better. Develop a plan to post frequently if you have a blog, and stick to it. This will ensure that you will be able to build a consistent and loyal audience base.
Anyone can write and plan content, but it really takes an experienced content creator to emotionally touch people with their words, and make them remember your brand forever. Aspire to be that kind of content creator – get yourself equipped with the subject matter itself, as well as the other factors affecting it and you’ll on your way to be the best content creator in your industry.