Last updated on March 20th, 2024 at 01:33 pm
Looking for free infographic software? Well, you’re not alone. Infographics are increasingly being used by marketers nowadays because it is easier to read, and often includes fun and creative graphics to capture the attention of their audience. A few years ago, you could only use advanced graphics software such as Adobe Photoshop or Illustrator to create such infographics, but in recent years, there has been an influx of free online software and tools that you can use to create them easily.
I have consolidated 20 of the best free infographic software that come with many elements, vectors and templates to help you with the presentation of your infographics. These software will make it easier for you to share your infographics on social media sites and can be highly successful in helping you get backlinks and viral traffic to your site.
Best Infographic Software and Tools
(1) Piktochart
If you are looking for the best free infographic software that makes infographic design easier, I would recommend Piktochart. It is an intuitive infographic maker with many templates and design options. I use its clean editor for all kinds of graphic creation and have found it to be a very easy to use software to make beautiful infographics. Elements such as background colours, images, texts and banners are easy to pull out and just insert into the editor.
(2) SmartDraw
SmartDraw, released in 1994, is a free infographic software and web-based diagramming tool that you can use to make flowcharts, infographics, organisation charts, project charts, mind maps and other business visuals. This tool lets you add diagrams to Microsoft Office products such as Word, Powerpoint and Excel, and also Google Workspace applications such as Google Docs and Google Sheets. It also let you save your files to Sharepoint, OneDrive, Google Drive and Dropbox. It has a free 7-day trial.
(3) Canva
Canva, one of the best free infographic software and online graphic creators which has been online longer than the other tools, offers hundreds of free design elements and a wide range of templates and design options, including a variety of infographic templates. All you have to do is just upload your images, or choose from their stock library with more than 1 million photographs and graphical elements and more than 150 fonts.
(4) Easel.ly
Launched in 2012, Easel.ly is the site to go for educators and students to make stunning and informative infographics such as statistics, lesson plans, school presentations and more. It has thousands of infographics templates such as timeline, reporting, resume, charts and process templates and you can use them to customise your infographics according to your preference.
(5) Visme
Visme is one of the best free infographic software for creating beautiful, animated infographics, business presentations, ad banners and animations. With its emphasis on free icons, shapes and objects, as well as its variety of templates, you can easily customise your design while adding text. Do note, however, that its free plan comes with the Visme logo and there is also limited access to charts and infographic widgets.
(6) Venngage
Used mainly by analysts who are looking to communicate their processes and information in a clearer way and marketers who want to project a more professional image by conveying their insights easily, Venngage is an excellent free infographic software for creating and publishing infographics with its wide selection of templates, themes, charts, icons and backgrounds. It also allows you to import your own data.
(7) Google Charts
Google Charts is a powerful and user-friendly web-based data visualisation tool that allows you to create a variety of charts, maps and graphs, which can be used in infographics. It is free to use and users can easily input their data into a simple spreadsheet, customise the appearance of their charts using a variety of options and themes, and embed the resulting charts or infographics into your websites or web applications. Google Charts also supports real-time data and offers APIs for developers to integrate the charts and infographics into their own applications.
(8) Visual.ly
If you often create web-based data, you will love Visual.ly, said to be the world’s largest community of infographics and data visualization. It contains a search engine for web-based infographics, a silo of data from government agencies, non-profits and other research- and data-focused agencies, making it the best free infographic software for such data.
Matching you with selected designers, journalists and creative directors to assist you in infographic design, all you have to do is just describe your project and let them handle the rest.
(9) Infogr.am
Infogr.am is a data visualisation tool with a variety of charts and maps. This is one of the easiest and best free infographic software for charts, because it is very easy-to-use, and all you have is to select a template from among their bubble charts, tree maps or pie charts and edit the elements inside the built-in spreadsheet on the page itself. Choose to also import your own Excel or csv files and churn out beautiful charts and infographics.
(10) Chart.js
Chart.js, an open-source JavaScript library for data visualisation, is another free tool for creating responsive, interactive and customisable charts and graphs, which can be used in infographics. The library is also highly customisable, with options for changing colours, fonts, sizes and animation styles. Its advantage is that is it built on HTML5 canvas technology, making it compatible with most modern web browsers and devices. It also has a large and active community of developers who contribute to its ongoing development and offer support to other users.
The Best Free Infographic Software – Additional Tools
Of course, there are many other free infographic software and design tools that can perform similar functions on desktop or mobile such as BeFunky, Wordle, Get About, Gapminder, Inkscape and Pixlr. Your infographic software preferences might depend on how much you like its design interface, the choices of images, fonts, templates, and of course, its ease of use. Google around for more choices if you need, explore more tools and find your own haven.
Get Started Here!
Infographics, when used effectively with other web elements, leads to higher ranking in search engines. They also help you to bring across your message in a visually pleasing manner and engage your target audience. I can help you develop a comprehensive infographics marketing plan that will boost your search engine results, drive traffic to your site and enhance your brand’s reputation. Contact me for a chat at +65-9622-8824 or bei@beithoven.com.
Bei, a bilingual (English/Chinese) Singapore content strategist, has over 20 years of experience in marketing for small businesses. She mostly writes about China marketing (Chinese market marketing), content marketing, SEO, GenAI, metaverses, and social media.