Generative Engine Optimisation (GEO)
Generative AI tools are rewriting the rules of search.
Google AI Overviews, Bing Copilot, Perplexity, and other generative engines deliver instant answers—often without sending users to your website. If your content isn’t structured for these systems, you’re invisible in the results that matter most.
What Is GEO?
Generative Engine Optimisation (GEO) is the practice of structuring your content so AI-driven search engines can easily understand, summarise, and present it accurately. Instead of just ranking in traditional search results, GEO ensures your expertise appears directly in AI-generated answers.
Benefits of GEO
Appear first in generative AI answers
Control how AI presents your brand
Increase visibility even when users don’t click
Stay competitive in the evolving search landscape
Our GEO Process
Content Audit – Review high-value pages and current generative AI presence
Information Structuring – Use headings, bullet points, and schema to make content AI-friendly
Context Optimisation – Provide complete, unambiguous answers
Authority Signals – Backlinks, mentions, and references for AI trust
Why This Matters
Generative AI is becoming the first place people look for answers. Being optimised for GEO ensures your brand is visible, trusted, and relevant wherever people search.