Last updated on November 1st, 2023 at 09:53 am
Hashtags, usually a word or phrase that is preceded by a hash #, are a powerful tool for social media users to increase the visibility of their posts and connect with others who are interested in similar topics. By hashtags, users can categorise their posts and make them easily searchable by others who are looking for content related to those topics.
Pinterest hashtags have been allowed to be used on Pinterest for users to identify pins on a particular topic. Users can now discover new content and connect with other users who are interested in specific topics. Pinterest hashtags work in a similar way to other social media platforms, allowing users to categorise their pins and make them more discoverable by others who are searching for content related to those topics.
Such hashtags can be an effective way to increase the reach of your content and connect with others who share your interests. By using relevant and specific hashtags, you can make your posts more visible to the right audience and increase engagement with your content.
How Does Pinterest Hashtags Work?
After adding hashtags to the description of a new pin, your customers or other Pinterest users can visit a feed of all the Pins that share the same hashtag or check out related content by clicking on a hashtag in the Pin description. You can also search for a particular hashtag with the hashtag mark and text. However, do note that if you click on the word or phrase without the hashtag, you will get the original search results.
Try as much as possible not to use hugely popular hashtags, as these will likely also be used by many in the same industry or niche as you, and chances are, you are not going to get found easily. Think of some niche hashtags that are in the range of between 1,000 to 10,000 uses.
Guidelines for Pinterest Hashtags
How then do you decide on what Pinterest hashtags to put into your descriptions? Here are some basic guidelines.
(1) Be Relevant and Specific
make sure the hashtags correctly describe what your Pins are about.
(2) Use Them According to the Seasons
You can add Pinterest hashtags according to the seasons, holidays or events such as #chrismas, #newyear or #spring or consider some evergreen hashtags like #vintagefurniture, #retrodecor or #weightlossjourney.
(3) Use Not More than 20 Pinterest Hashtags
Do note that it might not be a good idea to insert more than 20 Pinterest hashtags per Pin though you have a limit of 500 characters in the description because Pinterest or your customers might think it’s spammy. I would usually put 5 hashtags per description though Pinterest will only show the first 4 in the feeds.
(4) Use Them at the End of Your Content
Put hashtags at the end of your content and description, not before it so that pinners can find your content easily.
(5) Use Some Hashtags from the Suggested Ones
When you try to save a new Pin, there will be some suggested hashtags that pop up. Choose those hashtags that are in a medium range of uses.
(6) Do Not Edit Old Pin Descriptions to Add Hashtags
Generally, hashtags that are in recent Pins will be shown first, so try not to edit old Pin descriptions to add hashtags. However, there are also other factors that affect the search results for hashtags, including the pinner’s recent searches, his interests and what kind of content he has been browsing and looking at. Pinterest will just show the relevant Pins to the right pinners, so the key strategy is to be relevant in your hashtags.
(7) Don’t Overthink or Overdo!
Do remember that your keywords remain a powerful tool in Pinterest, so try not to overthink or overdo on the hashtags and continue to work on your pin and board titles and descriptions.
Get Started Here!
Many people think of Pinterest as a platform mainly for consumer businesses, but it can also be a highly effective tool for B2B companies. By establishing a Pinterest account and building an engaged and loyal following, you can tap into a vast network of potential customers and partners.
Don’t miss out on this opportunity to showcase your products and services, highlight your brand values, and engage with your target audience. With the right strategy and approach, you can leverage the power of Pinterest to generate leads, drive traffic to your website, and grow your business.
To learn more about how Pinterest can benefit your B2B company, feel free to connect with me at +65-9622-8824 or bei@beithoven.com. Let’s explore how you can make the most of this exciting platform and take your business to the next level.
Bei, a bilingual (English/Chinese) Singapore content strategist, has over 20 years of experience in marketing for small businesses. She mostly writes about visual storytelling, AI art, SEO, social media and China marketing.