The China Marketing category provides expert insights, strategies, and tips for businesses looking to tap into one of the world’s most dynamic and fast-growing markets. From navigating Chinese social media platforms like WeChat and Xiaohongshu to understanding consumer behaviour and e-commerce trends, this category covers everything you need to succeed in reaching and engaging Chinese consumers.
Want to grow on Xiaohongshu without breaking the rules? Learn how to share health and wealth content authentically — and avoid common pitfalls that get creators banned.
After five years on Xiaohongshu (RED), I’ve uncovered key insights on its algorithm, user behaviour, and how brands can succeed on the platform.
Xiaohongshu RedNote: What I’ve Learned After 5 Years on the Platform Read More »
Xiaohongshu Singapore: Why Is Xiaohongshu Becoming So Popular in Singapore? This article shifts the focus to the Singapore market, exploring how Singapore businesses can use Xiaohongshu marketing for their brands, and reach out to a wider audience, especially the Chinese audience.
Navigating Xiaohongshu: A Playbook for Singapore Brands Read More »
Enhance your returns on Xiaohongshu, China’s popular social media and e-commerce platform, with this essential Xiaohongshu guide to seamless integration and networking.
Weibo China (微博), also referred to as Sina Weibo (新浪微博), is a social media platform that is one of the most popular in mainland China.
Xiaohongshu, one of the most prominent and influential social media platforms in China, is used not only by the native Chinese in China, but also by Chinese who resides overseas.
The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is available on both the iOS and Apple mobile platforms.
Mastering the Xiaohongshu App: A Comprehensive User Guide Read More »
Western social media like Facebook are banned in China, but there are fortunately alternative social media platforms in China that companies can use to connect with Chinese consumers, such as Little Red Book or RED, WeChat and Weibo.
Top 20 Social Media Platforms In China 2025 [Infographic] Read More »
