China Marketing Strategies: Insights for Global Success

8 Proven Strategies to Gain 1,000 Xiaohongshu Followers in Just 5 Months

China Marketing (Chinese Market Marketing) / By Bei T

Xiaohongshu followers are highly valuable because Xiaohongshu—also known as Little Red Book, RedNote or RED—has become one of the fastest-growing social commerce platforms, attracting over 300 million monthly active users in 2025. Its unique mix of community-driven interaction, engaging content, and integrated e-commerce makes it a powerful space to build a loyal audience. To grow

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Xiaohongshu Content Guidelines: How to Share Health & Wealth Content Without Getting Banned

China Marketing (Chinese Market Marketing) / By Bei T

Want to grow on Xiaohongshu without breaking the rules? Learn how to share health and wealth content authentically — and avoid common pitfalls that get creators banned.

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Xiaohongshu RedNote: What I’ve Learned After 5 Years on the Platform

China Marketing (Chinese Market Marketing) / By Bei T

After five years on Xiaohongshu (RED), I’ve uncovered key insights on its algorithm, user behaviour, and how brands can succeed on the platform.

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Navigating Xiaohongshu: A Playbook for Singapore Brands

China Marketing (Chinese Market Marketing) / By Bei T

Xiaohongshu Singapore: Why Is Xiaohongshu Becoming So Popular in Singapore? This article shifts the focus to the Singapore market, exploring how Singapore businesses can use Xiaohongshu marketing for their brands, and reach out to a wider audience, especially the Chinese audience.

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Xiaohongshu Guide: 6 Easy Tips to Unlock Explosive Growth on China’s Leading Social Media Platform

China Marketing (Chinese Market Marketing) / By Bei T

Enhance your returns on Xiaohongshu, China’s popular social media and e-commerce platform, with this essential Xiaohongshu guide to seamless integration and networking.

Xiaohongshu Guide: 6 Easy Tips to Unlock Explosive Growth on China’s Leading Social Media Platform Read More »

Decoding Sina Weibo: A Concise Marketer’s Guide to One of China’s Top Social Media Platforms

China Marketing (Chinese Market Marketing) / By Bei T

Weibo China (微博), also referred to as Sina Weibo (新浪微博), is a social media platform that is one of the most popular in mainland China.

Decoding Sina Weibo: A Concise Marketer’s Guide to One of China’s Top Social Media Platforms Read More »

Xiaohongshu Marketing Unveiled: A Guide for Brands to Harness the Full Potential of This Chinese Social Media Giant

China Marketing (Chinese Market Marketing) / By Bei T

Xiaohongshu, one of the most prominent and influential social media platforms in China, is used not only by the native Chinese in China, but also by Chinese who resides overseas.

Xiaohongshu Marketing Unveiled: A Guide for Brands to Harness the Full Potential of This Chinese Social Media Giant Read More »

Mastering the Xiaohongshu App: A Comprehensive User Guide

China Marketing (Chinese Market Marketing) / By Bei T

The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is available on both the iOS and Apple mobile platforms.

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Top 20 Social Media Platforms In China 2025 [Infographic]

China Marketing (Chinese Market Marketing) / By Bei T

Western social media like Facebook are banned in China, but there are fortunately alternative social media platforms in China that companies can use to connect with Chinese consumers, such as Little Red Book or RED, WeChat and Weibo.

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