I’m a content marketing strategist in Singapore. With more than 15 years’ of experience in content creation and digital marketing, I have been helping clients worldwide engage their audience with effective content and turn prospects into customers, repeat buyers and raving fans of their business. I can do the same for you too.
What Is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Source: Content Marketing Institute
A Content Marketing Strategy that Really Works
Using my own content marketing methodology, I’ll first look into your needs and objectives, research your market, target audience and competitors and develop a cost-effective global or Singapore content marketing strategy that’ll help you stand out from the crowd.
This includes building a uniform, branded content tone and style for your blog, identify the content pieces that are suitable for your business (e.g. infographics, blog posts, videos, etc.), craft and optimise your content for SEO if applicable, and then work to promote, distribute and amplify your content.
Content Marketing Mix
I specialise in the following content marketing mix:
- Blog posts
- eBooks
- Free reports
- Explainer videos
- Video tutorials
- Infographics
- Case studies
- Polls
- Surveys
- Contests
- Q&As
- White papers
- Reviews
- Slide presentations
- Newsletters
- Curated content
- Interviews
- Cartoons/Comics
- Illustrations
- Gifs
- Memes
- Charts/Graphics
Here is an additional list of what I do.
What’s Next In Content Marketing In 2020?
Brands in Singapore and globally have been using content marketing strategies to increase sales, save marketing costs as well as create customer loyalty for the past few decades, but it’s only recently that it has become a hot topic again in this digital age.
Moving forward, authenticity in your content will be a key differentiator that leads to a purchasing decision. If your content doesn’t accurately reflect your brand’s voice, the mission your company stands for, and the value you hope to bring to your target audience, then you might as well not create it in the first place.
Another element of content that’s expected to continue its growth is influencer marketing, though this has been reversed from its original marketing tactic. Instead of partnering with influencers to have them promote their brands on their channels, many brands are instead inviting influencers to create content on the brands’ own channels.
Increasingly, businesses are hiring micro-influencers or even nano-influencers (those with fans or followers of less than 1000) in their industries. Relationships are the key to success and nurturing a relationship with these types of influencers can be a game-changer for all kinds of businesses and can often be the fastest way to build brand awareness and publicise your products and/or services.
I also foresee the increased use of chatbots as a content channel and platform in the next decade, because consumers are becoming more and more impatient when it comes to fulfilling their needs to find quick answers and one of the quickest ways to bridge this communication gap is to use chatbots, either as a customer service function, or as an alternative platform to push out your regular e-news.
A study by Spiceworks predicted that by 2019, more than 40% of large companies will use chatbots and/or “intelligent assistants” because more and more customers would expect to be able to connect instantly with your business via chat.
One last trend, according to Coredna, is that increasingly, multiple brands are working together to create the content of all different varieties. For example, Uber has partnered with both Pandora and Spotify to help personalize its customers’ ride via their favourite music.
When brands create content together, the content can be used on both companies’ channels, or on a single channel cooperatively created by both brands. Either way, both parties will stand to gain from the added exposure.
Other examples of collaborative content include podcast interviews in which hosts of different shows interview one another on their respective channels, collaborative research or case studies or social media channels “takeovers”. You should preferably partner with brands with products or services that relate to your industry in some way and aren’t exactly your competitors.
Finally, the distribution of content will remain a key driver of any good content marketing strategy. As every business starts to use the same strategy and push out content that crowds the market, content distribution will become more important than ever. Be it emails, social media, chatbots, physical content, ebooks, visual content, videos or even podcasts, companies definitely need to break out of the box and get creative and targeted in their content creation and distribution process to be heard by their audience.
As it gets more competitive, it will no longer be sufficient for you to just push out lacklustre content that no one will consume. Adapting to the market and responding to trends like these I’ve documented above will likely be the key deciding factors in the survival and success of your business.
Get In Touch
But not every digital marketing agency or content specialist is in tune with these trends, nor do they know that content marketing is not actually just writing a ‘Top 10’ article, publishing it on your blog and hoping that the whole world will see what you’ve done. Understanding every step of the process is paramount, so is choosing and trusting the right content specialist to guide you with your global or Singapore content marketing strategy. This can significantly reduce your marketing costs in the long-term and contribute to your ROI.
If you like my working style and trust my expertise, connect with me at +65 9622 8824 or bei@beithoven.com.
