What Is Copywriting?
Copywriting is the art of writing content and copy that speaks to your target audience in a way that directly encourages them to take action on your products or services. It is often used to publicise your business or increase your leads and sales.
Copywriting is different from the usual blog post creation or article writing because you need certain skills and techniques in order to write highly converting copies that can immediately make your audience make a purchase, opt-in, download your mobile app or engage with your contest or competition. Almost any type of marketing platform needs copywriting in some form, be it leaflets, brochures, sales letters, cold emails, web content, landing pages, microsites, email newsletters or press releases.
That said, how can I help you, or why me?
With more than 15 years’ of content marketing and copywriting experience in Singapore, I have written copies for clients across different industries such as F&B, B2B, retail, eCommerce and more.
Even then, why should you hire me when there are so many copywriters and copywriting agencies in Singapore or worldwide, or for that matter, on all the freelance websites?
My approach to your copy is not just to take your instructions and write, but rather to get to know your business and products and/or services. I would also attempt to understand your customers’ pain points or speak with them if possible.
My priority is always to ensure that I write copies that can easily convert your prospects into customers without you having to do much. For digital copies, I always ensure that the right keywords and SEO are incorporated into them so that you can rank on the search engines.
Added to that are my years of experience in marketing and branding that will be pivotal in understanding your needs and helping you grow your business, as well as genuine testimonials from my clients.
Copywriting Singapore and International Solutions
Producing copies that are clear and succinct, grammatically correct as well as compelling for your prospects using the relevant brand tonality and words is my priority. Below are the various types of copywriting solutions that I offer for Singapore and international clients.
- Website Search Engine Optimization (SEO) copywriting
- E-newsletters copywriting
- Marketing collaterals copywriting
- Advertisement copywriting
- Facebook ads copywriting
- Business copywriting
- Sales copywriting
- Technical copywriting
- Content copywriting
- Creative copywriting
- B2C / B2B copywriting
- Landing page copywriting
- Marketing funnel copywriting
- Events copywriting
- Powerpoint/presentations copywriting
- Radio/TV copywriting
Copywriting Singapore and International Rates
My copywriting Singapore and international rates start from USD150 (SGD210) onwards, depending on the complexity of the topic and the research needed. Monthly retainer packages are also available. Find out more about copywriting in Singapore and a copywriter’s rates here.