Last updated on November 1st, 2023 at 09:54 am
If you’re looking for a powerful marketing tool to help grow your business, Instagram is an excellent choice. While many businesses have focused on platforms like Facebook and YouTube, Instagram offers unique opportunities for those in visually-driven sectors such as fashion, food, and niche industries.
To help you get started on the platform and build a strong following, I’ve put together 60 powerful tips on how to gain followers on Instagram. Whether you’re new to the platform or looking to take your Instagram game to the next level, these tips can help you connect with your target audience, build your brand presence, and achieve your marketing goals.
So why not take the first step towards Instagram success today? Sit tight and get ready to learn how to leverage the power of this visual platform for your business.
How Can You Increase Your Followers on Instagram?
(1) Develop a Clear Social Media Strategy
Have a clear social media strategy across all your digital platforms such as Facebook, Instagram or others. This will let you confirm your objective and all your staff or team members can then align all their efforts towards that objective and start attracting the targeted followers.
(2) Develop a Brand Story
You should also develop a brand story that aligns with your objective to increase your Instagram followers. This is so that you can create your content according to your objective. How did your company started? Was it due to certain challenges and you wanted to solve those challenges? Do you have an employee that’s extra special? Share your story on the visual platform, maintain a consistent voice and personality and your followers on Instagram will be engaged.
(3) Choose a Short and Good Username and Profile Photograph
Choose a short and easy to remember username that is relevant to your business. Try as much as possible not to use weird symbols like underscores, hyphens or exclamation marks as it will look like a spam account.
Also choose a good, clear photograph that represents your business, be it a logo or a product and/or service so that potential followers will know what your niche is all about when deciding whether to follow you. For example, if your business is all about dogs and dog-related merchandise, use a photo of a dog logo or a dog and also litter your profile with dog photos.
(4) Get an Instagram Shoutout on Other Social Media
If your business has other social media accounts such as Facebook, Twitter or Pinterest, be sure to promote your Instagram account there. It’s very likely that your followers on other channels will follow you without a thought.
(5) Offline Channels are Great too!
If your business also have stores or outlets, staff business cards, products with packaging or company shared transport like company cars or vans, you can also print a sticker and stick it on them with your Instagram account handle. Put this handle also on signage during your activities and events as this can help increase your followers too.
How to Gain Followers on Instagram Free e-Book
The remaining 55 ways are documented in a PDF e-book format that I have specially created for you. Download it below:
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Instagram is a versatile and effective marketing platform that offers many benefits for businesses of all sizes and industries. By leveraging the power of visual storytelling and connecting with your audience in meaningful ways, you can build a strong brand presence on Instagram and achieve your marketing goals.
As an experienced Instagram user with a decade of experience on the platform, I know what it takes to succeed on Instagram. From developing an effective content strategy to engaging with your audience and leveraging advertising tools, I can help you unlock the full potential of this powerful marketing platform. Let’s work together to develop a winning Instagram strategy and achieve your marketing goals. Connect with me at +65-9622-8824 or bei@beithoven.com for more information.
Bei, a bilingual (English/Chinese) Singapore content strategist, has over 20 years of experience in marketing for small businesses. She mostly writes about China marketing (Chinese market marketing), content marketing, SEO, GenAI, metaverses, and social media.