Last updated on November 1st, 2023 at 08:30 am
Marketing psychology, also known as consumer psychology applied to marketing, involves anticipating buyer behaviour by understanding the cognitive biases of human beings. Since consumers are often irrational and emotional, decisions are frequently based on innate biases.
One key element of being a great marketer is to understand how (and why) our prospective customers or current customers think and act the way they do. For example, what makes your customers take action? Why do they choose to buy your competitors’ products or services instead of yours? How can you get them to purchase from you instead?
Besides allowing you to map an effective business and marketing strategy, understanding marketing psychology is important to the content marketing and social media strategy of your business. One of the objectives of understanding marketing psychology is also to gain an edge over your competitors by understanding your customers more than they do, and having the sensitivities to cater to their requirements. There could sometimes also be unexpected marketing opportunities if you attempt to understand how the human mind works.
To help you attract, convince and convert more prospects with your marketing, I have compiled the top 20 best marketing psychology principles that you can use to improve your marketing campaigns. Over the years, many successful marketers have used these strategies successfully, and you can too! By always checking against this infographic each time you plan your strategy, you can learn how each of these principles influences consumer behaviour, and incorporate them into your larger marketing strategy, or use them to improve your marketing campaigns, hence driving leads and sales to your brand.
So go ahead, clip this monster infographic for reference later – you can download it below. Email me at bei@beithoven.com if you need a higher resolution copy.
20 Top Marketing Psychology Principles You Can Use to Improve Your Marketing Campaigns
Need additional resources on marketing psychology? Here’s an amazing list of resources from Neil Patel.
Bei, a bilingual (English/Chinese) Singapore content strategist, has over 20 years of experience in marketing for small businesses. She mostly writes about visual storytelling, AI art, SEO, social media and China marketing.