Decoding Sina Weibo: A Concise Marketer’s Guide to One of China’s Top Social Media Platforms
Weibo China (微博), also referred to as Sina Weibo (新浪微博), is a social media platform that is one of the most popular in mainland China.
Marketing Strategy
Developing a marketing strategy will help you identify your target audience, define how you can attract and reach prospects and turn them into loyal customers of your products or services. This category will contain useful and personal stories, such as how to develop an effective marketing plan for different businesses, what are the 4Ps of marketing, how should you incorporate digital marketing into your strategy and more.
Xiaohongshu Marketing Unveiled: A Guide for Brands to Harness the Full Potential of This Chinese Social Media Giant
Xiaohongshu, one of the most prominent and influential social media platforms in China, is used not only by the native Chinese in China, but also by Chinese who resides overseas.
Mastering the Xiaohongshu App: A Comprehensive User Guide
The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is available on both the iOS and Apple mobile platforms.
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Unlocking the Potential of Web 3.0: Metaverse Marketing Insights from a Gamer’s Perspective
As an avid metaverse gamer, I’m excited to share my insights about the metaverse from a player’s perspective and show you how the valuable experiences and lessons I’ve gained from these games can enhance your metaverse marketing strategies.
Content Creation In Web3 Explained: Exploring Boundless Possibilities in a Decentralised World
Content creation in Web3 represents a major shift in the way we think about ownership, control, and monetisation of digital content. As this technology continues to evolve, we can expect to see even more exciting developments in the world of content creation and distribution.
Creating Your Strategy in Marketing: A Step-by-Step Roadmap to Success [Infographic]
Developing a strategy in marketing for your business is now an essential requirement rather than just a good-to-have option. In today’s dynamic business world, having a well-defined marketing strategy is crucial to staying ahead of the competition.
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Best Free Infographic Software: 10 Tools to Create Engaging Visuals
Looking for free infographic software? Here are 20 of the best ones and they come with elements, vectors and templates that you can use to create your masterpieces.
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4 Effective Options to Turbo-Charge Your Social Media: Shall You Hire an In-House or Freelance Social Media Manager or an Agency?
Is hiring a freelance social media manager the best way to manage your social media campaign? Or should you also consider other options such as a social media agency?
105 Killer Content Marketing Ideas For Your Business [Infographic]
If you’re new to content marketing or don’t know where to start, here is a free list of 105 content marketing ideas that can inspire you to create content.
105 Killer Content Marketing Ideas For Your Business [Infographic] Read More »
Top 20 Social Media Platforms In China 2025 [Infographic]
Western social media like Facebook are banned in China, but there are fortunately alternative social media platforms in China that companies can use to connect with Chinese consumers, such as Little Red Book or RED, WeChat and Weibo.
Top 20 Social Media Platforms In China 2025 [Infographic] Read More »