Goal-Oriented, Empathic Marketing
With more than 15 years of relevant experience, I specialise in developing effective, bespoke marketing strategies and investor pitch decks with a focus on your audience and big-picture objectives, and analysing gaps and opportunities to drive revenue for your business.
Effective Content Marketing Strategies
I craft English and Chinese content that tells stories, appeals to emotions and sparks conversations.
"Bei Bei's ability to assist in the management of our WeChat account was very helpful for our predominantly English-speaking/writing organization. She was a wonderful writer, translator and WeChat organic social lead for us, helping us break into new markets. Look forward to working with her again!"
"Bei is professional, highly organized, sticks to deadlines, friendly, open-minded and overall a real pleasure to work with! Highly recommended for all your marketing needs :)"
“I am in the real estate business and often worked with website creators for the new projects in Singapore. Most of the time, other web builders and/or web designers will try to sway me away from my ideas because it may seem a hassle. But not Bei. She is patient, prompt, polite and proactive in providing better solutions and ideas. When I still favor my initial idea, she will comply without a hitch. She is also clear in her messages which makes everything so simple and easy to communicate. She seems telepathic. Will employ her services again soon.”
“I've had the pleasure to work with Bei (Beithoven) for the past 2 months and it was such a joyful experience! She replies promptly, shows great initiative in the projects, and is incredibly patient and professional. Thank you Bei for the articles over the past 2 months, I'll look forward to another great year with you as our copywriter. Cheers!"
"It has been with utmost pleasure to have worked with Bei for a couple of content pieces. She is not only prompt with replies, but the works she has provided are of quality. Her articles are well-written, and easy to understand from a customer standpoint. I will definitely recommend Bei, and I'm looking forward to working with her again soon."
"Having worked with various designers for about 20 years in my publishing career, once in a while I would come across an exceptional designer who stands head and shoulders above the rest. Beithoven is such a rare designer, who is not only gifted and creative, but also patient and professional. She has a keen eye for art and photography, as demonstrated in her superb design and layout of my poetry book. I highly recommend her services to anyone who needs help with book design and layout."
"I have been working with Bei on several imports projects recently and I have to say her professionalism, knowledge, efficiency and prompt work delivery is delightful. She is easy to communicate with and importantly the cost was within our Budget. All in all a very happy customer! Thank you Bei 😁"
"Bei is highly professional, skilled, responsive & efficient. Worked with her on a short project and I am very happy with the content she has produced. Highly recommended. Five stars go to her."
"We had a splendid time working with Beithoven. Ms Bei offered outstanding customer service and was always professional yet she was always warm with her replies. She surpassed our expectations for her project and deadline. It was a delight engaging with Beithoven's services. Look forward to do business with you again!"
“We engaged Bei to design a website and marketing collaterals. She was helpful, approachable and very timely in her response. We are very pleased with the process of working with Bei, as well as the end products that she delivered. As we grow as a company, we will definitely continue working with Bei for future projects, and would not hesitate to recommend her services to others."
“Beibei very good and professional! My English no good, cannot write proper English. Beibei is bilingual! Can put my product description text into high quality English. She is very creative, think good name for my product. Fast delivery. Nail it 1 Time. Hope to work with her again !!”
“It was great working with Bei. Everything was delivered as promised on time. I am extremely happy with the documents. It was in the exact tone I requested and was absolutely perfect. I cannot recommend her enough for high-quality writing jobs and quick communication.”
"Was able to understand our requirements, gave relevant advice to improve the site, and delivered above and beyond what we needed. Appreciated the help deeply and it was a most pleasant experience working together! Highly recommended!"
“Bei was wonderful and delivered exactly what I needed. The articles were well researched and contained good SEO keywords. I will definitely be using her services again soon!”
"Straight forward and accommodating. Bei was able to listen and ask the right questions to get a good brief."
“Bei was able to get down to what I needed and she did it with speed and professionalism.”
"Bei did all the research with my brief and created an effective landing page.. she didn't just take my ideas but went one step further with practical suggestions to increase the conversion rate. Thks for getting me such good results for my campaign!"
"I have benefited from her creative problem-solving skills, work ethic, customer-comes-first mentality and willingness to do whatever it takes to get the job done. Bei was incredibly generous with her time and expertise, which included everything from her experience to an expert-level knowledge of designs software. Beyond that, I have to say that her quiet disposition has made the team more cohesive."
“The artwork is amazing, the tagline is catchy and the whole concept is awesome.”
“I had engaged Beithoven's service on designing flyer and table banner. As it was tight timeline, she managed to produce it promptly and earlier than expected. She was very professional and quick to resolve any amendments needed. The end result was really very satisfying. My working partners and I were very pleased with the quality of work. We sincerely appreciate her responsiveness and the way she conducts her business. We will engage her business more in future, and will definitely recommend her service to others."
"Best service I’ve ever had. So friendly and helpful. Great work and quick responses. Thanks very much!”
“Bei nailed our topic almost immediately and provides a refined and professional tone in writing. Bei was easy to work with and delivered high-quality work."
“Very happy with the way you took direction – thanks!”
“Very reasonable pricing, great graphics and layout. Also, minimal supervision is needed as Bei is an experienced marketer.”
"Really put in effort and dedication to help you on your digital marketing. Founder knows what she's doing and put in her best to put your business in front of others."
"The task here was to research, narrative and presentation. This has worked well and we have made changes once we have looked at the draft. Things often look different once you see ideas taking shape. These have been applied and turnaround in a timely manner. We are happy and have commissioned our next assignment."
“We needed a Corporate Video for the Exhibition quite urgently...produced the video within a very short period of time and it is just nice for the exhibition. Easy to communicate and very responsive to all the requirement. Thanks for all the efforts.”
“Great Experience! .. was prompt with responses as well as delivery time. Followed all direction as far as content and theme.”
“Excellent! Great work A+!"
“Good work carried out efficiently."
“Talented, committed and responsible team. Thank you very much!"
"Bei provided a professional service. I would definitely use her again!"
- Marketing strategist, Singapore social media marketer & full-stack digital content creator
- SEO, WordPress & WooCommerce personal coach & trainer (SkillsFuture)
- More than 15 years’ of marketing, design & editorial experience
- Published author of 4 English guides in Singapore
- Master of Mass Communications (Nanyang Technological University, Singapore)
- Bachelor of Science, Economics (Hons) (London School of Economics, London)
- Dip, Professional Photography (New York)
- Nano-influencer on Linkedin, Twitter & Instagram (with more than 7,000 combined genuine followers) for products/services targeted at entrepreneurs, marketers & agencies. Owner of a few Facebook groups, one of which has more than 38,000 members.
WHAT I DO
Strategy Development - Business, Brand & Marketing Strategies
Global & Singapore Social Media Marketing
Global & Singapore Content Marketing
Textual Content Management
Visual & Interactive Content Management
Search Engine Optimisation (SEO)
“Every child is an artist. The problem is how to remain an artist once we grow up.” – Pablo Picasso
“Photography is the story I fail to put into words.” — Destin Sparks