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Content Strategist (English/Chinese)
// Marketing Designer + Writer + Social Media Manager
I’ve created 300+ visual content and top-ranking English/Chinese articles on Google and other search engines.
Top Industries I've Served:
- Education/SaaS - 9 Years of Experience
- Leisure/Tourism - 9 Years of Experience
- F&B - 5 Years of Experience
About Me:
- Bilingual (English/Chinese) content strategist
{marketing designer, writer and social media manager} - SEO, WordPress & WooCommerce personal coach & trainer
- More than 20 years of marketing, design & editorial experience
- Published author of 4 English guides in Singapore
- Master of Mass Communication (Nanyang Technological University, Singapore)
- Bachelor of Science, Economics (Hons) (London School of Economics, London)
- Dip, Professional Photography (New York)
- Nano-influencer on Linkedin, Twitter & Instagram (with more than 8,000 combined genuine followers) for products/services targeted at entrepreneurs, marketers & agencies. Owner of a few Facebook groups, one of which has more than 38,000 members.
You’re putting in the effort — showing up consistently, sharing valuable posts, maybe even boosting a few — but your audience isn’t engaging.
Leads are slow. Sales are flat.
It’s not about doing more.
It’s about doing things differently.
📉 Most marketing problems come down to one thing: misaligned content.
The kind that fills up your feed, but not your pipeline.
What you really need is the right content — built on strategy, backed by story, and designed to sell.
🔥 That’s where I come in.
As a bilingual (English/Chinese) content strategist, I have helped businesses and agencies create effective marketing strategies and grow through branded stories — visual and written — that connect with the right people and move them to act.
Whether you’re struggling to turn content into conversions or launching into Chinese markets — I’ve got your back.
• 𝐋𝐚𝐜𝐤 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? I’ll act as your fractional CMO—bringing clarity to your marketing direction, refining campaigns, reviewing results, and offering senior-level guidance without the full-time cost.
• 𝐍𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐝𝐞𝐬𝐩𝐢𝐭𝐞 𝐛𝐞𝐢𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞? I’ll craft smart, targeted content strategies to grow your visibility, attract the right audience, and drive real results.
• 𝐍𝐞𝐞𝐝 𝐚 𝐬𝐞𝐜𝐨𝐧𝐝 𝐬𝐞𝐭 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐭 𝐞𝐲𝐞𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐛𝐢𝐠 𝐢𝐝𝐞𝐚? I’ll discreetly review your marketing plans, proposals, or pitches—drawing from over 20 years of experience to offer constructive feedback that saves you from costly missteps.
Great content isn’t just about keywords — it’s about using the correct strategies and creating stories that resonate. Such content not only boost engagement and brand awareness but also enhance SEO and AEO search visibility. Such content also drives more traffic, builds trust, and converts visitors into loyal customers. In an AI-driven digital world, the right content, both visual and text, is the key to staying competitive and achieving your business goals.
Brand Strategies | Digital Marketing Strategies | Content Marketing Strategies | Social Media Strategies | Chinese Marketing Strategies | Mascot Marketing Strategies | Investor Pitch Decks | more
SEO Content Strategy | Comic Explainer Series | Cartoon Snippets | Infographics | Presentation Slides | Google / Baidu 百度 / Sogou 搜狗 SEO Keyword Research | SEO Content Research & Optimisation | Content Repurposing | Onpage Content Optimisation | Thought-Leadership Articles / Blog Posts | White Papers | e-Books | e-Interviews | e-Brochures | more
Social Media Marketing Strategy | Customised Content on RedNote 小红书 (Little Red Book), WeChat, Weibo, Facebook, Linkedin, Instagram etc.| more
E-Newsletters | Promotional Emails | Welcome Emails | Abandoned Cart Emails | Transactional Emails | Educational or How-to Emails | Event or Webinar Invitations | Customer Feedback or Surveys | Re-Engagement or Win-back Emails | Thank You Emails | more
Printed Publications | Physical Advertising | Physical Product Packaging | Signage and Displays | Educational Materials | Point of Sale (POS) Displays | Packaging Inserts and Coupons | Corporate Collateral | more
Metaverse Storytelling | Educational Content | more
"Strategy, storytelling, design, and SEO — when done right, content becomes your best-performing salesperson, driving traffic, engaging audiences, and converting leads."
Being your business to the next level with custom, branded visual content that turn scrolls into clicks — and clicks into clients.
Infographic Marketing
Comic Marketing
Cartoon Marketing
Generic blog posts such as 'How to' articles or general listicles don’t cut it anymore. Today’s content must be strategic, insightful, and tailored to real audience needs — with SEO baked in. That’s how you stand out and convert.
Are you struggling with low engagement and stagnant follower growth on Xiaohongshu—or just aiming to reach more Chinese consumers effectively?
with Ready-Made Content Templates and Micro SEO Content Gigs
Content Catalyst System[Digital Download] 1000 Chinese Social Media Slang Words
$39.90 Add to cart Buy Now
Content Catalyst System[Digital Download] ‘128 Art Styles for AI Image Generation’ Digital Marketing Print
$10.90 Add to cart Buy Now- Content Catalyst System
100 Social Media Templates (English) – Professional Development
$19.00 Add to cart Buy Now
