Create a sustainable pipeline of leads with performance-driven content (English/Chinese) that tells compelling stories, engages emotions, and sparks conversations. Learn how for free.

Unlock New Opportunities in the Chinese Market

Bespoke Chinese content solutions for Xiaohongshu, WeChat, Weibo and Chinese blogs/websites.

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Editable Social Media Templates

Skyrocket your social media results with these bespoke social media templates. Effortlessly customise the logo, colours, text, and images to create a truly unique experience for your audience.

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Marketing Strategy Catalyst Kit

Save time and effort needed to create a marketing proposal and improve the ROI of your business with this downloadable resource package.

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What My Clients Say

"Bei Bei's ability to assist in the management of our WeChat account was very helpful for our predominantly English-speaking/writing organization. She was a wonderful writer, translator and WeChat organic social lead for us, helping us break into new markets. Look forward to working with her again!"

"Bei is professional, highly organized, sticks to deadlines, friendly, open-minded and overall a real pleasure to work with! Highly recommended for all your marketing needs :)"

“I am in the real estate business and often worked with website creators for the new projects in Singapore. Most of the time, other web builders and/or web designers will try to sway me away from my ideas because it may seem a hassle. But not Bei. She is patient, prompt, polite and proactive in providing better solutions and ideas. When I still favor my initial idea, she will comply without a hitch. She is also clear in her messages which makes everything so simple and easy to communicate. She seems telepathic. Will employ her services again soon.”

“I've had the pleasure to work with Bei (Beithoven) for the past 2 months and it was such a joyful experience! She replies promptly, shows great initiative in the projects, and is incredibly patient and professional. Thank you Bei for the articles over the past 2 months, I'll look forward to another great year with you as our copywriter. Cheers!"

"Having worked with various designers for about 20 years in my publishing career, once in a while I would come across an exceptional designer who stands head and shoulders above the rest. Beithoven is such a rare designer, who is not only gifted and creative, but also patient and professional. She has a keen eye for art and photography, as demonstrated in her superb design and layout of my poetry book. I highly recommend her services to anyone who needs help with book design and layout."

"I have benefited from her creative problem-solving skills, work ethic, customer-comes-first mentality and willingness to do whatever it takes to get the job done. As a colleague, Bei was incredibly generous with her time and expertise, which included everything from her experience to an expert-level knowledge of designs software. Beyond that, I have to say that her quiet disposition has made the team more cohesive."

"I have been working with Bei on several important projects recently and I have to say her professionalism, knowledge, efficiency and prompt work delivery is delightful. She is easy to communicate with and importantly the cost was within our budget. All in all a very happy customer! Thank you Bei 😁"

"It has been with utmost pleasure to have worked with Bei for a couple of content pieces. She is not only prompt with replies, but the works she has provided are of quality. Her articles are well-written, and easy to understand from a customer standpoint. I will definitely recommend Bei, and I'm looking forward to working with her again soon."

"I have worked with Beithoven on numerous occasions. Working with her during these occasions, she displayed good knowledge, and shows great empathy and patience to a technically inert client like me. I do not hesitate to recommend her to potential clients who value professional service with a human touch."

"Bei is highly professional, skilled, responsive efficient. Worked with her on a short project and I am very happy with the content she has produced. Highly recommended. Five stars go to her."

"We had a splendid time working with Beithoven. Ms Bei offered outstanding customer service and was always professional yet she was always warm with her replies. She surpassed our expectations for her project and deadline. It was a delight engaging with Beithoven's services. Look forward to do business with you again!"

“We engaged Bei to design a website and marketing collaterals. She was helpful, approachable and very timely in her response. We are very pleased with the process of working with Bei, as well as the end products that she delivered. As we grow as a company, we will definitely continue working with Bei for future projects, and would not hesitate to recommend her services to others."

“It was great working with Bei. Everything was delivered as promised on time. I am extremely happy with the documents. It was in the exact tone I requested and was absolutely perfect. I cannot recommend her enough for high-quality writing jobs and quick communication.”

"Was able to understand our requirements, gave relevant advice to improve the site, and delivered above and beyond what we needed. Appreciated the help deeply and it was a most pleasant experience working together! Highly recommended!"

“Bei was wonderful and delivered exactly what I needed. She wrote 2 articles and a marketing email pointing customers to those articles. The articles were well researched and contained good SEO keywords. I will definitely be using her services again soon!”

"Straight forward and accommodating. Bei was able to listen and ask the right questions to get a good brief."

“Bei was able to get down to what I needed and she did it with speed and professionalism.”

"Beibei very good and professional! My English no good, cannot write proper English. Beibei is bilingual! Can put my product description text into high quality English. She is very creative, think good name for my product. Fast delivery. Nail it 1 Time. Hope to work with her again!!"

"Bei did all the research with my brief and created an effective landing page.. she didn't just take my ideas but went one step further with practical suggestions to increase the conversion rate. Thks for getting me such good results for my campaign!"

“The artwork is amazing, the tagline is catchy and the whole concept is awesome.”

“I had engaged Beithoven's service on designing flyer and table banner. As it was tight timeline, she managed to produce it promptly and earlier than expected. She was very professional and quick to resolve any amendments needed. The end result was really very satisfying. My working partners and I were very pleased with the quality of work. We sincerely appreciate her responsiveness and the way she conducts her business. We will engage her business more in future, and will definitely recommend her service to others."

"Best service I’ve ever had. So friendly and helpful. Great work and quick responses. Thanks very much!”

“Bei nailed our topic almost immediately and provides a refined and professional tone in writing. Bei was easy to work with and delivered high-quality work."

“Very happy with the way you took direction – thanks!”

“Very reasonable pricing, great graphics and layout. Also, minimal supervision is needed as Bei is an experienced marketer.”

"It's been a pleasure working with Bei. She's responsive, very detailed in her work and gives good suggestions. Thumbs up!"

"Really put in effort and dedication to help you on your digital marketing. Founder knows what she's doing and put in her best to put your business in front of others."

"The task here was to research, narrative and presentation. This has worked well and we have made changes once we have looked at the draft. Things often look different once you see ideas taking shape. These have been applied and turnaround in a timely manner. We are happy and have commissioned our next assignment."

“We needed a Corporate Video for the Exhibition quite urgently...produced the video within a very short period of time and it is just nice for the exhibition. Easy to communicate and very responsive to all the requirement. Thanks for all the efforts.”

“Great Experience! .. was prompt with responses as well as delivery time. Followed all direction as far as content and theme.”

“Great job!”

“Excellent! Great work A+!"

“Good work carried out efficiently."

“Talented, committed and responsible team. Thank you very much!"

“Bei provided a professional service. I would definitely use her again.”

Join Me!

Join a global community of 1,000+ marketers and business owners to receive two monthly content marketing strategies for SME/SMB (small & medium business) growth, covering topics that I’m very passionate about especially visual storytelling, AI art, content creation/optimisation*, social media and China marketing.

Content Strategist (English/Chinese)

// Marketing Designer + Writer + Social Media Manager

I’ve created 300+ visual content and top-ranking English/Chinese articles on Google and other search engines, including AI platforms.

Top Industries I've Served:

About Me:

Bilingual (English/Chinese) content strategist
{marketing designer, writer and social media manager}
SEO, WordPress & WooCommerce personal coach & trainer
More than 20 years of marketing, design & editorial experience
Published author of 4 English guides in Singapore
Master of Mass Communication (Nanyang Technological University, Singapore)
Bachelor of Science, Economics (Hons) (London School of Economics, London)
Dip, Professional Photography (New York)
Nano-influencer on Linkedin, Twitter & Instagram (with more than 8,000 combined genuine followers) for products/services targeted at entrepreneurs, marketers & agencies. Owner of a few Facebook groups, one of which has more than 38,000 members.

Posting Content Regularly But Still Not Seeing Results?

You’re putting in the effort — showing up consistently, sharing valuable posts, maybe even boosting a few — but your audience isn’t engaging.

Leads are slow. Sales are flat.

It’s not about doing more.
It’s about doing things differently.

📉 Most marketing problems come down to one thing: misaligned content.
The kind that fills up your feed, but not your pipeline.

What you really need is the right content — built on strategy, backed by story, and designed to sell.

🔥 That’s where I come in.

As a bilingual (English/Chinese) content strategist, I have helped businesses and agencies create effective marketing strategies and grow through branded stories — visual and written — that connect with the right people and move them to act.

Whether you’re struggling to turn content into conversions or launching into Chinese markets — I’ve got your back.

How I Can Solve Your Marketing Headaches

• Lack clarity in your marketing? I’ll act as your fractional CMO—bringing clarity to your marketing direction, refining campaigns, reviewing results, and offering senior-level guidance without the full-time cost.

• Not getting leads despite being online? I’ll craft smart, targeted content strategies to grow your visibility, attract the right audience, and drive real results.

• Need a second set of expert eyes before presenting your next big idea? I’ll discreetly review your marketing plans, proposals, or pitches—drawing from over 20 years of experience to offer constructive feedback that saves you from costly missteps.

How Can the Right Content Benefit Your Business?

Great content isn’t just about keywords — it’s about using the correct strategies and creating stories that resonate. Such content not only boost engagement and brand awareness but also enhance SEO and AEO/GEO/LLMO/AIO* search visibility. They also drive more traffic, builds trust, and convert visitors into loyal customers. In an AI-driven digital world, the right content, both visual and text, is the key to staying competitive and achieving your business goals.

Marketing Diagnosis and Strategy Development

Content Marketing Solutions (English/Chinese)

Social Media Content (English/Chinese)

Social Media Marketing Strategy | Customised Content on RedNote 小红书 (Little Red Book), WeChat, Weibo, Facebook, Linkedin, Instagram etc.| more

Email Marketing Content (English/Chinese)

Offline Content (English/Chinese)

Metaverse Content

Metaverse Storytelling | Educational Content | more

"Strategy, storytelling, design, and content optimisation* — when done right, content becomes your best-performing salesperson, driving traffic, engaging audiences, and converting leads."

@Beithoven

Strategic, Bespoke Visual Stories Designed to Convert

Bring your business to the next level with custom, branded visual content that turn scrolls into clicks — and clicks into clients.

Good Writing Isn't Enough - It Needs Direction.

Generic blog posts such as 'How to' articles or general listicles don’t cut it anymore. Today’s content must be strategic, insightful, and tailored to real audience needs — with content optimisation* baked in. That’s how you stand out and convert.

Xiaohongshu Content Strategy

Are you struggling with low engagement and stagnant follower growth on Xiaohongshu—or just aiming to reach more Chinese consumers effectively?

Skyrocket Your Business Results

with Ready-Made Content Templates and Micro Content Gigs

“[Digital Download] ‘128 Art Styles for AI Image Generation’ Digital Marketing Print” has been added to your cart. View cart

Content Catalyst System
[Digital Download] 1000 Chinese Social Media Slang Words
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$39.90 Add to cart Buy Now
Content Catalyst System
[Digital Download] ‘128 Photography Prompts for AI Image Generation’ Digital Marketing Print
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$10.90 Add to cart Buy Now
Content Catalyst System
[Digital Download] ‘128 Art Styles for AI Image Generation’ Digital Marketing Print
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$10.90 Add to cart Buy Now
Content Catalyst System
100 Social Media Templates (English) – Professional Development
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$19.00 Add to cart Buy Now

* Content Optimisation = SEO (Search Engine Optimisation) + AIO (AI Optimisation)

[Note: AIO = AEO (Answer Engine Optimisation) + GEO (Generative Engine Optimisation) + LLMO (Large Language Model Optimisation)]

What My Clients Say

Join Me!

Content Strategist (English/Chinese)

// Marketing Designer + Writer + Social Media Manager

I’ve created 300+ visual content and top-ranking English/Chinese articles on Google and other search engines, including AI platforms.

Top Industries I've Served:

About Me:

Posting Content Regularly But Still Not Seeing Results?

How I Can Solve Your Marketing Headaches

How Can the Right Content Benefit Your Business?

Strategic, Bespoke Visual Stories Designed to Convert

Bring your business to the next level with custom, branded visual content that turn scrolls into clicks — and clicks into clients.

Good Writing Isn't Enough - It Needs Direction.

Generic blog posts such as 'How to' articles or general listicles don’t cut it anymore. Today’s content must be strategic, insightful, and tailored to real audience needs — with content optimisation* baked in. That’s how you stand out and convert.

Xiaohongshu Content Strategy

Skyrocket Your Business Results

with Ready-Made Content Templates and Micro Content Gigs

[Digital Download] 1000 Chinese Social Media Slang Words

[Digital Download] ‘128 Photography Prompts for AI Image Generation’ Digital Marketing Print

[Digital Download] ‘128 Art Styles for AI Image Generation’ Digital Marketing Print

100 Social Media Templates (English) – Professional Development