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Turn Your Content into a Growth Engine for Chinese Audiences

Leads Built on Strategy.

B2B customers-min

This is not about translation.
It’s about how Chinese consumers search, read, trust, share, and decide—and building content systems that work naturally within those behaviours.

My work turns content into a long-term lead and brand-building engine that attracts the right audience, builds credibility, and supports sustained growth in Chinese markets.

I help brands connect with Chinese-speaking audiences by designing culturally fluent, platform-native marketing strategies across major Chinese digital ecosystems—Baidu, Xiaohongshu (RED), WeChat, and Douyin.

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Strategy First: Marketing Diagnosis & Direction

I specialise in Chinese market marketing diagnosis and strategy development, helping brands understand where they are, what’s not working, and what needs to change to connect effectively with Chinese-speaking audiences.

Through a structured review of your:

- Brand positioning and messaging

- Existing content and channels

- Audience fit and cultural alignment

- Platform readiness (Baidu, RED, WeChat, Douyin, etc.)

…I identify gaps and untapped opportunities, then map out clear, practical next steps. This strategic work is grounded in years of marketing experience—combined with hands-on knowledge of how Chinese digital platforms actually function today.

Blogging Strategy, Video Content Strategy, Social Media Strategy, E-Book or Whitepaper Strategy, Podcasting Strategy, Infographics Strategy, User-Generated Content (UGC) Strategy, Webinar Strategy, Case Study Strategy, Influencer Collaboration Strategy

Storytelling and Character Development, Content Creation, Social Media Engagement, Event Participation, Product Packaging and Merchandising, Cause Marketing Strategy, Cross-Promotions and Collaborations, Educational and Safety Campaigns, Gamification

Brand Awareness Strategy, Content Curation Strategy, Influencer Partnership Strategy, Engagement Strategy, Paid Advertising Strategy, Customer Support Strategy, Brand Ambassador Strategy, Influencer Takeover Strategy, User-Generated Content (UGC) Strategy, Social Listening Strategy, Analytics and Measurement Strategy

Chinese Website Development, Chinese Social Media Strategy, KOL (Key Opinion Leader) Strategy, WeChat Strategy, Xiaohongshu Strategy, Live Streaming Strategy, O2O (Online-to-Offline) Strategy, Social Commerce Strategy, Localisation Strategy, Mobile Marketing Strategy

Find out more here.

Differentiation Strategy, Brand Extension Strategy, Co-Branding Strategy, Brand Repositioning Strategy, Brand Advocacy Strategy, Brand Experience Strategy, Premium Brand Strategy, Niche Brand Strategy, Personalisation Strategy

  • Investor Pitch Decks, Sales Pitch Decks, Customer Pitch Decks, Elevator Pitch Decks, Problem-Solution Pitch Decks, Product/Service Pitch Decks, Market Opportunity Pitch Decks, Partnership Pitch Decks, Milestones and Traction Pitch Decks, Demo Pitch Decks

Find out more about the types of strategy and proposals that I can develop for you.

Contact me at: bei@beithoven.com for more information or a quick quote.

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Content Marketing Solutions:
Content Catalyst System™

I’ve developed a proprietary content marketing methodology designed specifically to help brands build visibility, authority, and trust within Chinese digital ecosystems, known as the Content Catalyst System™.

The Content Catalyst System™, a content marketing methodology that I designed with a focus on Chinese digital ecosystems, will be delivered over 6–12 months, focusing on:

  • Platform-native content structures (not Western-first repurposing)

  • Search behaviour across Baidu 百度, Sogou 搜狗, and in-app search on RED & WeChat

  • Answer-engine and AI visibility, including how content surfaces in tools like Deepseek and other AI search engines

  • Long-term brand authority, not short-term traffic spikes

The result is a content system that:

  • Improves discoverability on Chinese search and social platforms

  • Attracts qualified, culturally aligned traffic

  • Increases engagement and sharing within Chinese communities

  • Establishes your brand as credible and trustworthy—not “foreign” or out of place

This approach is especially effective for SMEs and growing brands, where a focused, well-structured content strategy can deliver disproportionate results over time.

  • Developing an editorial calendar & content strategy based on your target audience, brand vision and goals.
  • Infographics
  • Comics
  • Cartoons
  • Presentation slides / investor pitch decks research & design
  • Mascots
  • Images
  • Memes
  • Gifs
  • Charts & graphs
  • Cartoons & illustrations 
  • Other visual representations
  • Scriptwriting
  • Comedy writing
  • Copywriting
  • Blog content/blog posts 
  • Article writing
  • Long form blog posts
  • Newsletters / e-newsletters
  • Interviews & reportage
  • Personal profile writeup
  • Research writing
  • Opinion articles
  • Case studies
  • Guest posts
  • White papers
  • e-Books and PDFs 
  • Translation (English to Chinese/Chinese to English)

Editing AI-generated content is crucial for optimising its effectiveness and ensuring it aligns with your brand’s goals and values. By refining this content, you can:

– Tailor it to meet the specific expectations and needs of your target audience, enhancing engagement and conversion rates.
– Ensure compliance with search engine guidelines, increasing the likelihood of achieving higher rankings and visibility in search results.
– Mitigate potential legal and ethical concerns associated with AI-generated content, safeguarding your brand’s reputation and integrity.
– Prevent negative PR outcomes and factual inaccuracies by thoroughly reviewing and enhancing the content for accuracy and relevance.

Incorporating professional editing into your AI content creation process is essential for maximising the impact of AI-generated content and driving meaningful results for your brand. Contact me at bei@beithoven.com for a quote to edit your content. 

Find out more about my content marketing solutions here. 

Contact me at: bei@beithoven.com for more information or a quick quote.

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Platform-Native Social Media Content

I design strategy and content for both Western and Chinese platforms, with a strong emphasis on how Chinese platforms behave differently.

Chinese platforms I work with include:

- WeChat (official accounts, long-form & ecosystem content)

- Xiaohongshu (RED / 小红书) (discovery-driven, peer-trust content)

- Douyin (short-form, narrative-led, algorithm-sensitive content)

Where relevant, this can be complemented by international platforms such as LinkedIn, Instagram, or Facebook—but always with clear role separation, not copy-paste execution.

  • International Social Media: Facebook, Linkedin, Twitter, Instagram, Pinterest, TikTok, Quora, Medium, Tumblr, etc.
  • China Social Media: RED (小红书), WeChat (微信), Weibo (微博), Douyin (斗音), BiliBili (哔哩哔哩) etc.
  • Social Media Profiles: Creation (or optimisation) of social media profile
  • Social Media Strategy and Campaigns: Social media strategy and campaign development
  • Editorial Content Planning: Editorial calendar based on your target audience, brand vision and goals
  • Custom Social Media Designs: Bespoke cover designs, custom designs and templates for posts

Find out more about my social media content creation solutions here. 

Contact me at: bei@beithoven.com for more information or a quick quote.

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Bilingual Email & Direct Communication Content

I help brands design bilingual email and direct communication strategies that feel natural in both English and Chinese—adapting:

- Structure and tone

- Calls-to-action

- Information density and flow

This includes content planning and copy for newsletters, CRM sequences, and campaign-based communications aligned with your broader Chinese content strategy.

  • E-Newsletters, Promotional Emails, Welcome Emails, Abandoned Cart Emails, Transactional Emails, Educational or How-to Emails, Event or Webinar Invitations, Customer Feedback or Surveys, Re-engagement or Win-back Emails, Thank You Emails

Find out more about my email marketing content creation solutions here.

Contact me at: bei@beithoven.com for more information or a quick quote.

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Offline & Cross-Channel Content

With over 20 years of experience in traditional marketing—printed materials, packaging, signage, and brand collateral—I also support offline and hybrid content strategies. This ensures your brand voice and visual language remain consistent across:
,
- Online Chinese platforms

- Physical touchpoints

- Events, retail, and experiential environments

Especially important for brands entering or expanding in Chinese-speaking markets.

  • Printed Publications, Physical Advertising, Physical Product Packaging, Signage and Displays, Educational Materials, Point-of-Sale (POS) Displays, Packaging Inserts and Coupons, Corporate Collateral

Find out more about my offline content creation solutions here. 

Contact me at: bei@beithoven.com for more information or a quick quote.

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Emerging & Experimental Content
(Metaverse / Virtual Worlds)

As an active Metaverse gamer and explorer since 2017, I support brands experimenting with virtual worlds and immersive environments—including:

- Narrative design

- Quest and experience scripting

- Community-driven content concepts

These projects are always aligned with broader brand and audience strategy—not novelty for novelty’s sake.

  • Design of immersive quests in the Metaverse with diverse scenarios, environments, challenges and objectives for users to explore and complete. These quests offer opportunities for corporations to integrate their products and/or services into the storyline and gameplay, unlocking exciting marketing possibilities. Carefully crafted to provide users with agency, they can make choices that impact the quest’s outcome, creating an interactive and personalised experience.

Find out more about my Metaverse content creation solutions here. 

You can also find out about the various metaverses that I have explored here.

Contact me at: bei@beithoven.com for more information or a quick quote.

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